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Use the Power of Google Product Listing Ads (PLAs) to get your products noticed by ready-to-buy online shoppers
Instagram boasts over 1 billion active users, of which about 500 million log in and use the platform every single day. That’s a huge amount of loyal activity, and a testament to its user-friendliness. It’s one of the most popular mobile apps in the world, and continues to see enormous growth every year.
It has a host of benefits for advertisers and digital marketers too. One of the biggest is that Instagram ads don’t really look like ads. This is one of the main reasons they perform so well – they’re unobtrusive, and they encourage users to interact and engage naturally.
Instagram is the perfect place for ecommerce businesses and online stores to promote their products, thanks to the highly visual nature of the platform. And for other companies, Instagram’s robust targeting features, courtesy of parent company Facebook, are extremely effective.
In fact, 90% of the world’s top brands use Instagram as a major component in their marketing strategy. Why? Because it works! Ruby Digital is an innovative Instagram ad agency in South Africa with branches in Cape Town and Johannesburg.
If you’re in ecommerce, then having a presence on the Google Shopping platform is quickly becoming essential. If you sell something online, then it’s probably the single most powerful –and most cost-effective– way to increase traffic, leads and sales.
And thanks to innovative features like smart shopping campaigns and showcase shopping ads that help introduce your brand and offering as a whole, the average return on investment is far superior to other marketing channels. Basically, if there’s an ‘add to cart’ button somewhere on your website, you need to look into Google shopping optimization straight away.
As a Google Shopping ads agency, Ruby Digital will help you build your feeds and campaigns, manage your bids strategically, and optimize your Return On Ad Spend (ROAS). We can assist with Product Listing Ads in Cape Town, Johannesburg, and across South Africa.
Google Showcase Ads are an excellent way to introduce potential buyers to your brand and products. Designed for users who are still in the research phase, Google Showcase Ads allow you to present a group of related products when someone searches a broader term. For example, “educational toys” or “dog beds”.
They haven’t yet decided on a specific product type, but are still shopping around. If your business falls into this broader category, then Google showcase ads are a great way to put some of your most suitable products forward and build familiarity with your brand.
Remember that you’re only charged if someone clicks on and engages with your ad, so you’re still getting exposure for free if they don’t.
Smart shopping campaigns are a relatively new offering from Google. Not only do they function across multiple Google platforms – namely the Google Search Network, Display Network, YouTube, and Gmail – they also feature machine learning to help optimize campaigns to achieve the best ROAS possible.
To do this, Google tests various combinations of your product text and images, and experiments with different ad placements and bids within your budget. They’re therefore a good option for advertisers with smaller budgets or who don’t have masses of time to spend tweaking and optimizing on their own. Ruby Digital can assist with Google smart shopping campaigns in Johannesburg, Cape Town, and across South Africa.
As an extension of standard Google Ads, shopping ads contain a lot of moving parts. For example:
There are potentially hundreds of variables to be considered – and also a pretty steep learning curve if you’re not already familiar with implementing paid ads on Google’s networks! This is why many ecommerce business owners prefer to bring in the experts to handle their Google shopping management.
Ruby Digital is an experienced Google shopping ads agency in South Africa, with branches in Cape Town and Johannesburg. We also work with many international brands, and can assist with Google shopping campaigns around the globe!
Our Google shopping agency always follows best practices in creating data-driven campaigns that deliver sustainable growth for our clients.
In-depth analysis of your existing PPC campaigns
We take a deep dive into all your current digital marketing channels, and eliminate any technical glitches or oversights which may be holding you back. If you’re not running any campaigns yet, we’ll get you set up in no time!
Competitor and target audience analysis
What opportunities or tactics have your competitors missed? How can you better answer the needs of your ideal customers, so they choose your products?
Product Feed optimization
The easier you make it for Google’s algorithms to match your products with the right buyers, the better your conversion rate will be.
Winning bid strategy
We find the bid strategy that works best for your niche and market, continuously adapting and improving your ROI, all while sticking within your budget.
Complementary marketing techniques
From improving website user experience to content marketing, remarketing and SEO, we bring our diverse expertise to the table to help you better serve your potential buyers. This means more conversions, more engagement, and more return customers!
Tracking, reporting and adjustment
We take advantage of Google Shopping ads’ in-depth reporting to track our progress, and keep refining our strategies over time to maximise your ROI.
We offer Google shopping ads in Johannesburg, Cape Town, across South Africa and internationally. If you want to get your ecommerce store noticed, dramatically increase sales and leave your competitors in the dust, then give us a call today!
Check out our Google My Business Reviews to see what our clients have to say about our services.
Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
