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Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.
Improvement in Mailer Click Rate
Improvement in Mailer Open Rate
Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.
Improvement in Mailer Click Rate
Improvement in Mailer Open Rate
Motomatch approached Ruby Digital to assist their brand in becoming a market leader in the online car sales (new and used) industry. Very few people were aware of the Motomatch brand and its unique selling points (USP) in this motor vehicle industry.
The main focus for Motomatch was to improve conversions (dealer sign ups and customer vehicle listings) along with increase brand awareness and focus their efforts on vehicle dealerships as this was identified as the most important target audience. We developed an email marketing strategy to help Motomatch reach these business goals.
The challenge was that the motor vehicle industry is a competitive market and we wanted to stand out from generic competitor email tactics which can be viewed by consumers as unnecessary spam mail.
With Motomatch we identified a few important audience segments, such as active and non-active consumers and active, non-active and potential dealers in the motor industry. This meant that we would need a specific strategy to focus and cater for each of the audiences in order to ensure the best quality results amongst these segments.
With the main target audience being dealers, the issue that Motomatch was experiencing with this audience was from the fact that they were the most difficult to convert. This is due to the traditional way of viewing buying and selling cars online that many dealerships still face.
“Since we have been with the Ruby Digital team, we have seen consistent growth in our business. The team created an organic SEO strategy to improve our website’s rankings for vehicle-related keywords, and implemented targeted Google Ad campaigns which were constantly optimized to increase the click-through rate and conversions. On the social media side, our brand awareness and conversions have increased considerably, resulting in more dealer signups and customer vehicle listings. On average, we see about a 480% increase in conversions year on year. The team is knowledgeable, professional, patient and always willing to help. We highly recommend Ruby Digital for your digital marketing!”
The results seen from May 2020-June 2022 for email marketing were:
240.00% Improvement in Mailer Click Rate
22.86% Improvement in Mailer Open Rate
These improvements saw good increases in conversion actions taken on the website
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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
