Megaworxx

Search Engine Optimization

Megaworxx is one of the leading brand activation and bespoke eventing agencies in South Africa. As pioneers in the landscape of retail marketing and brand activations, they pride themselves on the standard of excellence their clients have grown accustomed to. Their services are offered across South Africa.

34.05%

Increase in Organic Sessions

16.67%

Increase in Organic Lead Forms

40%

Increase in Domain Authority

Megaworxx

Search Engine Optimization

Megaworxx is one of the leading brand activation and bespoke eventing agencies in South Africa. As pioneers in the landscape of retail marketing and brand activations, they pride themselves on the standard of excellence their clients have grown accustomed to. Their services are offered across South Africa.

34.05%

Increase in Organic Sessions

16.67%

Increase in Organic Lead Forms

40%

Increase in Domain Authority

Brief & Objectives

Megaworxx approached Ruby Digital for SEO and Link Building services to increase the number of leads to their website through quote form submissions. A secondary goal was to reach the same levels of organic impressions and clicks through keyword rankings as February 2021.

We determined specific goals and determinators of success, including improvement in the conversion rate and number of lead form submissions. Increase in organic traffic sessions, lower bounce rate, and improvement of the average session duration to ensure we are targeting an engaged audience.

Besides our comprehensive SEO strategy, Megaworxx joined for separate Link Building services. We started by conducting a thorough analysis of their existing backlink profile. This analysis revealed that Megaworxx had very few high-quality backlinks pointing to their website. As a result, we developed a strategy to acquire new backlinks from relevant, authoritative websites.

Challenges

Every month, besides our normal SEO optimisation tasks, we would commence an outreach campaign as part of the specific link-building budget. We focused our efforts on improving the rankings of our focus keywords that higher seach volumes.

In this case, we focused on outreach links with the anchor text “brand ambassadors,” which is a high-volume keyword. The challenge is that in order to see improvements in high-volume keyword rankings from specific outreach, it can take time to see the desired results.

We concentrated on outreach links to specific category pages. Although our primary goal was to improve keyword rankings to drive more relevant traffic to the website, a secondary goal was to increase the position of our focus keyword from page 5 to the first page.

Our Solution

To ensure that the backlinks we acquired were of excellent quality, we prioritised outreach campaigns from websites with a high domain authority and a low spam score. This ensured that the authority passed on to Megaworxx’s website was of the highest quality.

As a result of our outreach campaign efforts, we have seen significant improvements in Megaworxx’s Domain Authority. This increase in Domain Authority is a crucial factor in improving the website’s search engine rankings and attracting more organic traffic. The main focus keyword: “brand ambassadors,” has increased from ranking on the 5th page of Google to ranking on the 1st results page on Google.