Hydrofire

Search Engine Optimization

Hydrofire is a well-known as South Africa’s fireplace and heating solutions arena. With a commitment to accessibility and competitive pricing, they set themselves apart by offering superior, high-quality products and services. Backed by a wealth of industry knowledge, Hydrofire makes them the go-to choice for those seeking premium, European-imported heating solutions.

77.27%

increase in organic conversion actions

39.86%

improvement in organic clicks

59.12%

increase in organic impressions

Hydrofire

Search Engine Optimization

Hydrofire is a well-known as South Africa’s fireplace and heating solutions arena. With a commitment to accessibility and competitive pricing, they set themselves apart by offering superior, high-quality products and services. Backed by a wealth of industry knowledge, Hydrofire makes them the go-to choice for those seeking premium, European-imported heating solutions.

77.27%

increase in organic conversion actions

39.86%

improvement in organic clicks

59.12%

increase in organic impressions

Brief & Objectives

Long-term partner and client, Hydrofire, approached Ruby Digital with the goal to increase the number of incoming leads through the website, as well as see increased organic traffic to the website paired with improved brand awareness.

Challenges

We wanted to increase the number of conversions per month through organic means by reaching more users. Hydrofire’s products and services are of high value so we needed to ensure that the on-site content was helpful to users as well as that our keyword rankings were appealing to the right kind of user. Along with this, because of the nature of products and services, seasonality takes a big toll on metrics and keyword rankings, so we had to find an approach that could see more stable metrics all year round.

Our Solution

Part of our approach was utilising on-site and off-site best practices to maintain current keyword rankings we had established, as well as to begin ranking for new keyword oppportunities. We updated on-site content for new product offerings Hydrofire were providing by including high search volume keywords in the content to optimise it for SEO. We optimised other on-site features after discovering action points through our technical audit. Once the on-site content had been implemented we created backlinks from high-quality domains to content pages focusing on our priority keywords.

Results

(Period: Nov 2023 – Jan 2024 vs Nov 2022 – Jan 2023)

Comparing the last 3 months of data to the previous year’s period. We saw a 77.27% increase in organic conversion actions, which means more lead actions taken on the website from organic traffic and speaks to a higher intent user visiting the website. There was a 39.86% improvement in organic clicks from a 59.12% increase in organic impressions, which is due to our increase in keyword rankings from our on-site and off-site optimisations.