BON Hotels is a South Africa based hotel management chain with over a hundred years of collective experience in the industry, consisting of over 30 hotels across Africa. The BON Hotels service offering consists of accommodation, dining, conferencing facilities and sporting activities.
Increase in Online Bookings
Increase in Organic Traffic
Increase in Page Views
BON Hotels is a South Africa based hotel management chain with over a hundred years of collective experience in the industry, consisting of over 30 hotels across Africa. The BON Hotels service offering consists of accommodation, dining, conferencing facilities and sporting activities.
Increase in Online Bookings
Increase in Organic Traffic
Increase in Page Views
BON Hotel’s objective was to increase their visibility and their organic traffic.
When BON Hotels first came to us, their website bonhotel.com’s search engine traffic was growing at a slow pace, they were unable to see which channels were actually driving bookings, their website was not making a % of their overall revenue based on industry averages and they were paying out large amounts of commission to online travel agents (OTA’s) to drive their online business.
“Ruby Digital has been a key asset to the growth of our company. They have a wealth of knowledge in the digital space and have shown constant innovation focused on achieving our business objectives.”
BON Hotels saw an 401% increase in organic traffic which increased engagment in the form of a 252% increase in page view. This ultimately translated into the bottom line bringing a 105% increase in direct online bookings allowing BON Hotels to reduce their reliance on OTA’s to drive bookings.
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