Afristone

Design & Development

Afristone are suppliers of natural stones mined from all around the earth. Their mission is to supply Natural Stone Products with passion, integrity and transparency. All while holding high levels of professionalism and service delivery.

100%

increase in organic traffic

Increase

Average Session Duration

Minimized

Bounce Rate

Afristone

Design & Development

Afristone are suppliers of natural stones mined from all around the earth. Their mission is to supply Natural Stone Products with passion, integrity and transparency. All while holding high levels of professionalism and service delivery.

100%

increase in organic traffic

Increase

Average Session Duration

Minimized

Bounce Rate

Brief & Objectives

Afristone approached Ruby Digital with the aim of creating a new, fresh website. We developed a project to deliver a state-of-the-art visual website that is easy to navigate and that provides information on Afristone’s products.

The objectives of this website development project were to: create a website that clearly conveys what AFRISTONE does; make sure the site is easy to navigate; display clear images of current products available and information on these products; allow for easy social sharing of content to aid in visibility and search ability; and optimise the site for mobile viewing.

We developed a website development plan with SEO in mind.

Challenges

Once all visual elements, including “look and feel,” were provided by the client, website development commenced on August 31, 2021. which included sitemap and wireframe creation, integration of content and visual elements, testing, and reverts. On September 23 2021, the newly developed site went live.

The challenge with this project was that this was a brand new website, and from our SEO setup preview, there was no organic traffic or presence for this domain. Part of creating a website with SEO in mind was for the client to hopefully see some organic results later down the line once the new website was live.

Our Solution

We created an appealing new site for Afristone which allows for easy navigation and clear display of products on offer. The client was very happy with the outcome of the website development project, and the site began seeing some positive organic traffic results. Having a new website built with SEO in mind allows for good organic traffic results.