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Smart Marketing 2.0 Episode 7 – How to Collaborate with Your Agency to Set an Effective Strategy
Your next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from […]
Smart Marketing 2.0 Episode 6 – Understanding Your Agency’s Credentials
We’re excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of “Understanding Your Agency’s Credentials” and why it’s a pivotal factor in making informed decisions in your marketing journey. They’ll help you explore how these credentials significantly influence your expectations […]
Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency?
Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: “How to get the Most Value from your Agency.” This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic […]
Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need?
Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: “What kind of advertising do you need?” Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We’ll weigh the pros and cons of each approach, arming you with […]
Smart Marketing 2.0 Episode 3 – Are you ready for Advertising?
Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: “Are you ready for advertising?” Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the […]
Smart Marketing 2.0 Episode 2 – How to Choose the Right Agency for You
Welcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, […]
Smart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0
Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we’re here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, […]
