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Integrated Paid Marketing (IPM) combines the power of Meta Ads, LinkedIn Ads, and Google Ads to create a seamless customer journey.
Integrated Paid Marketing (IPM) is a holistic approach to paid media advertising. It combines the strengths of different platforms to guide potential customers through every stage of the marketing funnel. We use Meta Ads and LinkedIn Ads to build awareness and interest. Then, we leverage Google Ads to drive traffic and conversions through remarketing, Search, Display, or Shopping campaigns.
IPM targets users at each stage of the buying process, creating a personalised journey that drives conversions. Here is how our integrated paid marketing strategy works across the funnel:
As users move into the consideration phase, they actively seek solutions to their needs. This is where our paid marketing strategy shines. We use Google Search Ads, along with targeted Meta and LinkedIn Ads, to position your offerings as the ideal solution. By capturing users who are actively searching for products or services like yours, we drive high-intent traffic to your website.
For users who have already interacted with your brand, we employ powerful remarketing techniques. Through targeted Google Ads campaigns, we re-engage these potential customers, encouraging them to look deeper into your products or services, and ultimately make a purchase. This strategic follow-up is a key component of our paid media strategy in digital marketing, ensuring that no opportunity for conversion is missed.
By strategically integrating Meta Ads, LinkedIn Ads, and Google Ads, our integrated digital marketing strategy guides users through the entire funnel, maximising your return on ad spend and driving business growth.
Here’s why South African businesses are turning to ABM to achieve exceptional growth:
IPM optimises your advertising budget by targeting the right people at the right time. Instead of a scattershot approach, IPM strategically allocates your spend across the entire customer journey. This ensures you are not wasting money on users who are not yet ready to buy, while also capturing high-intent users who are closer to conversion. By using Meta Ads and LinkedIn Ads for initial awareness and then retargeting with Google Ads, you create a cost-efficient system that maximises your return on investment.
With IPM, your brand message remains consistent across all platforms and touchpoints. From the first interaction on Meta or LinkedIn to the final conversion through a Google Search or Display Ad, users experience a unified brand identity. This consistent messaging reinforces your brand, builds trust, and increases the likelihood of conversion.
IPM enhances the customer journey by delivering personalised experiences. Users at the top of the funnel are presented with engaging content designed to spark interest, while those further down receive targeted messaging that addresses their specific needs and encourages them to take the next step. This approach creates a smoother customer journey, leading to higher conversion rates.
Remarketing is a powerful tool within the IPM framework. By re-engaging users who have interacted with your brand before, you can nurture them towards a purchase. Whether they visited your website, abandoned a shopping cart, or engaged with your social media content, remarketing allows you to reignite their interest and guide them towards conversion.
At Ruby Digital, we are experts in guiding users through the marketing funnel. We use a data-driven, integrated approach, combining the strengths of Meta Ads, LinkedIn Ads, and Google Ads to achieve your objectives at every stage. From building initial awareness to driving conversions, we have got you covered!
We understand that every business is unique. That is why we customise our paid media marketing strategies to meet your specific goals and target audience. Whether you are looking to increase brand visibility, generate leads, or drive sales, we will develop a tailored IPM strategy that delivers results.
IPM can be a powerful complement to Account-Based Marketing (ABM). By integrating these two strategies, we can create highly targeted campaigns that engage specific high-value accounts. This personalised approach ensures that your message resonates with key decision-makers and drives conversions. Learn more about our ABM services here.
We have a proven record of accomplishment of helping businesses achieve their marketing goals through IPM. Our case studies demonstrate how we’ve successfully integrated Meta Ads, LinkedIn Ads, and Google Ads to drive results across the entire funnel.
Awareness and Interest to Build the Top of the Funnel
Meta Ads and LinkedIn Ads: We utilise a variety of ad formats, including engaging video ads, eye-catching display ads, and informative promoted posts, to build brand awareness and generate initial interest among your target audience.
Consideration and Intent to Drive Traffic and Engagement
Google Search Ads, Meta Ads, and LinkedIn Ads: We capture users actively searching for products or services like yours through targeted Google Search Ads. We also leverage Meta and LinkedIn Ads to reach users who have shown interest in related topics or industries, driving qualified traffic to your website.
Remarketing for Intent and to Re-Engage Potential Customers
Remarketing Campaigns (Google Ads): We re-engage users who have previously interacted with your brand or website through personalised remarketing campaigns. This helps keep your brand top-of-mind and encourages them to return for further evaluation or to complete a purchase.
Transform your marketing with a full-funnel IPM strategy. Contact us today for a free, no-obligation proposal. We will analyse your business needs and create a customised plan to drive results.
Get a Free Proposal for Integrated Paid Marketing Now!
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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
