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Let our trusted South African hotel marketing company connect you with your ideal guests
Our customized hotel SEO services will ensure you rank high for the search terms your ideal customers are using right now
From social media to content marketing, we use a variety of proven techniques to grow your brand’s reputation
Make sure your website has visitors hitting that Book Now button!
We use cost-effective PPC advertising to boost bookings straight away, and white hat SEO techniques to grow organic traffic over time
Ruby Digital has been privileged to work with some truly amazing travel and hospitality clients over the years. From large luxury five-star game lodges and exclusive private islands, to small local guesthouses – and everything in between.
You work hard to give your guests an exceptional experience when they visit your establishment – and it’s our job to make sure their digital experience reflects that!
Above all else, marketing and SEO for hotels is about creating long-lasting relationships between your guests and your brand. To help you do that, we work closely with the people who understand your guests, your offering, and your unique selling points best – you. We offer hotel SEO services in Cape Town, Johannesburg, Port Elizabeth and across South Africa, as well as for international brands.
One of the biggest differences between our digital strategy for hospitality clients and standard businesses is how we consider your target audience. While a ‘normal’ business might have one clearly defined ‘ideal customer’, you likely have several.
This might include, for example, solo professionals traveling on business, large families on their yearly vacation, and couples seeking a romantic retreat. Each of these potential guests is looking for something very different. Like you, we want to ensure our effective marketing strategies cater for them all.
Another significant difference is timing. You want to attract guests all year round, but you also want to take advantage of the seasons, holiday periods, and local events. From our side, this means building both long- and short-term strategies to increase your bookings, revenue, and visibility in search results.
This is why our hospitality marketing company’s campaigns always include long-term tactics to grow your organic traffic steadily over time, combined with more aggressive strategies to take advantage of local holidays and promotions. Ruby Digital is an end-to-end hospitality marketing agency in Cape Town & Johannesburg, with a growing international footprint.
Like so much of the world around us, technology is having a massive impact on the global tourism industry. And while this is understandably daunting for all our clients, it also means there are great opportunities to be had.
One of the most relevant shifts in SEO and digital marketing for hotel websites is the growing preference for mobile devices. This applies both when searching for, exploring, and ultimately booking accommodation. This leaves many hotels, lodges, resorts, and guesthouses (that likely relied on big, glossy brochures in the past) at a loss. How do you do your hospitality business justice on a tiny screen?
By partnering with Ruby Digital, of course! We’ll ensure your website displays beautifully and quickly across all devices, offering an exceptional user experience. By leveraging the power of social media, content marketing, SEO and carefully considered paid advertising where appropriate, we’ll make sure your brand stands out.
Our talented teams at Ruby Digital are truly passionate about online marketing. We enjoy keeping up to date with all the latest trends – and the possibilities they present for our clients.
Another major advantage which digital technology can offer your hotel is the benefit of insight. Never before has it been possible to enter the mind of your potential guests quite like you can now. By combining in-depth research, analysis, and data-driven decision-making from our end, with the invaluable experience you as the client have to offer, great things are possible for your brand.
The better you understand the needs and desires of your potential guests, the easier it is for you to create a winning SEO and digital marketing campaign for your hotel. We’ll take care of the data and strategy, and help you build a customer journey that engages and connects with your clientele every step of the way.
We don’t just want to help you attract new guests, but ensure those guests keep coming back too. Ruby Digital offers hospitality digital marketing in Johannesburg, Cape Town and across SA, as well as for global brands and hotel chains.
All great marketing campaigns start with a great plan! We’ve found that digital marketing and SEO for hotels especially needs to be undertaken with a considered, integrated approach.
Before we begin, we take the time to get to know your brand, your goals, your strengths, and your challenges. In order to draw the right kinds of customers to your digital door, we assess their preferences, the platforms they like to use, and the kinds of content that engage them most. More than this, our hotel digital marketing agency uses cutting-edge digital tools and insights to anticipate their needs and questions, and ensure your website answers them.
From here, we craft a digital strategy for your hotel to boost your online presence and reputation – both in the eyes of the public and the algorithms of search engines! We look at how each potential guest’s journey can be personalized, and how we can make your brand and your website a treasure trove of local information.
We make it easy for guests to share their experience with others, and harness the power of local SEO. By getting to grips with your target audiences’ behaviour from start to finish, we can craft a digital strategy that turns traffic into bookings.
There are many styles and types of learners, with many different objectives. To reach as many of them as possible, you need a diverse set of marketing tactics. Our process includes:
Research and analysis
We conduct a thorough technical SEO audit, as well as keyword and competitor analysis. This allows us to get a clear picture of where your establishment’s strengths and challenges lie, so we can tailor an effective, customised digital strategy to elevate your brand.
Search Engine Optimisation
Our hotel digital marketing agency optimizes on-page and off-page factors to get your website climbing the search engine rankings. This includes streamlining user experience, assisting with web design elements, and taking advantage of any available quick wins through repairing site issues or glitches.
Paid advertising
While our primary goal for your business is steady, sustainable, long-term growth, we appreciate that you want to see an immediate return on your investment. This is why we also leverage the power of Google PPC campaigns and social media advertising like Facebook to get new leads to your website right away.
Content marketing
Content marketing is the best way to increase your brand’s authority, build customer loyalty, engage new audiences, and drive targeted traffic to your website. And our expert copywriting team and link building specialists make it simple!
Email marketing
Aside from being a great way to keep in touch with former guests and let your fans know about upcoming specials or events, email marketing is one of the most cost-effective forms of hospitality digital marketing out there. We’ll help you encourage interaction, and convert interest into bookings.
Link building
We reach out to top travel blogs and websites with quality content that directs traffic to your website. This signals to search engines that your brand is trustworthy, trendy, and relevant to keen travellers, and helps boost your ranking.
Social media
Our luxury hotel marketing agency uses powerful platforms like Instagram and Facebook to showcase your establishment to your ideal guests. Increasingly, travel enthusiasts look to social media for recommendations and reviews, and we’ll ensure they find you there!
Analytics, reporting and continuous improvement
At Ruby Digital, we take data pretty seriously. That’s because it gives us the insight we need to fine-tune our campaigns, and ensure your ROI keeps getting better and better.
It’s this holistic, multipronged approach that makes us leaders at digital marketing in the hotel industry, both here in South Africa and across the globe.
There’s a reason so many hotels, resorts, game reserves, lodges and guesthouses turn to Ruby Digital for their SEO and online marketing. We’re results-driven, honest, and transparent – and we take great pride in what we do.
We offer full service digital marketing for hotels in South Africa and worldwide. Whether you have questions, simply want to chat, or are ready to start increasing your hotel’s bookings and conversions – get in touch now.
Check out our Google My Business Reviews to see what our clients have to say about our services.
Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
