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Is AI Killing SEO? What Is AI Doing To SEO?
With artificial intelligence advancing at lightning speed, it’s no surprise that some digital marketers are asking: Will AI kill SEO? This question is stirring debate across the marketing world, fuelled by concerns that automation and machine learning will render traditional SEO practices obsolete.
Generative Engine Optimisation: How to Rank in the Age of AI
Search has changed, and it’s not just about keywords anymore. Thanks to the rise of AI tools like Google’s BERT, OpenAI’s ChatGPT, and Microsoft’s Copilot, the way people search (and how search engines respond) is evolving fast. We’ve moved from static keyword matching to AI-driven systems that understand language, context, and even intent.
The Importance of Purpose-Driven Work for Great Company Culture and Success
Hybrid offices, digital teams, and AI-powered workflows are the way of the future. People aren’t just looking for a paycheck, they’re looking for purpose.
How to Avoid Spam Filters: Email Marketing Tips
Ever poured your energy into crafting the perfect marketing email, only to have it land straight in someone’s spam folder? With inboxes getting smarter (and stricter), even well-intentioned emails can get flagged. For brands relying on email marketing to reach customers, deliverability is everything.
Why Does Any Business Need a Website?
These days, if people can’t see you online, you may as well not exist. Whether you’re a solo entrepreneur, a neighbourhood café, or a growing ecommerce brand, having a website is the backbone of your digital presence. It tells your story, builds trust, and helps new customers discover you when it matters most.
Remote-Working Company: Building and Maintaining a High Culture Score
Remote and hybrid working models are increasingly common – especially in the digital industry. Businesses are being challenged to rethink how they build and maintain a strong company culture. Without in-person interactions or shared office rituals, how do you create a sense of connection and trust?
Which Ad Type Works Best for Your Business?
Google Ads has long offered powerful ways to reach your audience – whether you’re aiming for clicks, conversions, or greater brand visibility. From text-based Search ads to dynamic Performance Max campaigns, different types of Google ads campaigns are designed for different goals.
What Are the Rules for Writing SEO Content
If you’re publishing content online, chances are you want it to be seen! That’s where SEO writing comes in: an approach that helps your content rank better in search engines, connect with the right audience, and contribute to your site’s overall performance.
Our take on how companies should retain employees, especially in this Social / Digital Revolution
At Ruby Digital, we know the social and digital revolution is reshaping how we work – and what people expect from their employers. More companies are realising that a genuinely people-centric approach isn’t just good culture, it’s good business. After all, your team is the heart of your operation.
Search Everywhere Optimisation: The Future of SEO in 2025
Google is still the king of search, but it’s no longer the only game in town. In 2025, South African users are turning to platforms like TikTok, Takealot, YouTube, Instagram, and AI platforms to discover content, compare products, and get answers.