MQL vs. SQL: The Difference and Why It Matters
It’s no secret that the sales and marketing teams operate on different timelines and with different goals in mind. Generally, the marketing team is responsible for generating leads, while the sales team is responsible for converting those leads into paying customers.
What is a subdomain, and how does it work?
Subdomains are an important part of website management, and they can offer a number of benefits for your website. In this blog post, we’ll explain what subdomains are, how they work, and the benefits they offer. We’ll also provide some tips on setting up and using subdomains effectively.
How to Recession-Proof Your Marketing and Thrive During a Downturn
With a looming US recession and inflation on the rise, many South African businesses are already feeling the pinch. But every challenge also presents opportunity, and with some forward-thinking strategies, your marketing can not only weather the storm, but actually come out ahead.
Congratulations to Rogz on their Brand of the Year Award!
It’s with great pride that we congratulate local pet gear brand and Ruby Digital client, Rogz, on scooping up the prestigious Global Tier Award in the toys category at this year’s World Branding Awards Animalis Edition!
Our CEO Justin Lester: Featuring on Digitize Your Biz with Collette Prince
Last month, our CEO, Justin Lester, was invited to take part in the online show Digitize Your Biz for the ‘Content is King’ episode. Justin, along with two other digital marketing experts, answered questions and offered advice as part of the show hosted by Collette Prince.
What is EEAT in SEO and Why Does It Matter?
It’s expected that EAT will become even more important in the future, and honestly, it should. If a user wants to change their diet or discover exercises they can do at home, they should find a trustworthy website with quality content among the first page results.
On-Page Content Hierarchy
Learn how to expertly order your content to maximize user experience and conversions while decreasing your bounce rate at the same time.
TF-IDF SEO – everything you need to know
Heard of TF-IDF but not really sure what it means, or whether it can actually help your site rank better? Discover everything you need right here!
How to Use Instagram EFFECTIVELY in Your Marketing Campaigns
If there’s ever been a time for you to use Instagram for marketing your business, it’s now. South Africa, along with the rest of the world, is facing an unprecedented change like never before.
Stay Innovative – 5 Different Ways to Use Video for Effective Marketing
TV advertisements are in the past and known as the traditional way of promoting your brand. Since more people are using the internet to watch videos online it’s become a new and innovative way of advertising.
