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Domain Authority: What Is It and How To Use It
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack – so prepare yourself for a deep dive into the subject!
Planning Digital Marketing Budgets for 2023
As we move towards a new year, businesses are starting to think about their budgets for 2023. This includes planning for marketing expenses. Marketing budgets can be especially tricky to plan because there are so many variables to consider. You have to think about your goals, your audience, your platforms, and your overall strategy.
Push vs Pull Marketing Strategies
In the world of marketing, there are two main approaches: push and pull. Push marketing focuses on making a product or service available to consumers, while pull marketing focuses on attracting consumers to a product or service.
Interest vs Intent: What marketing strategy is right for your business?
Do you have a great product but not enough sales? You’re not alone. Many businesses find themselves in the same boat. And usually, this is because people simply don’t know about what you have to offer and how it could benefit them.
MQL vs. SQL: The Difference and Why It Matters
It’s no secret that the sales and marketing teams operate on different timelines and with different goals in mind. Generally, the marketing team is responsible for generating leads, while the sales team is responsible for converting those leads into paying customers.
What is a subdomain, and how does it work?
Subdomains are an important part of website management, and they can offer a number of benefits for your website. In this blog post, we’ll explain what subdomains are, how they work, and the benefits they offer. We’ll also provide some tips on setting up and using subdomains effectively.
How to Recession-Proof Your Marketing and Thrive During a Downturn
With a looming US recession and inflation on the rise, many South African businesses are already feeling the pinch. But every challenge also presents opportunity, and with some forward-thinking strategies, your marketing can not only weather the storm, but actually come out ahead.
Congratulations to Rogz on their Brand of the Year Award!
It’s with great pride that we congratulate local pet gear brand and Ruby Digital client, Rogz, on scooping up the prestigious Global Tier Award in the toys category at this year’s World Branding Awards Animalis Edition!
Our CEO Justin Lester: Featuring on Digitize Your Biz with Collette Prince
Last month, our CEO, Justin Lester, was invited to take part in the online show Digitize Your Biz for the ‘Content is King’ episode. Justin, along with two other digital marketing experts, answered questions and offered advice as part of the show hosted by Collette Prince.
What is EEAT in SEO and Why Does It Matter?
It’s expected that EAT will become even more important in the future, and honestly, it should. If a user wants to change their diet or discover exercises they can do at home, they should find a trustworthy website with quality content among the first page results.
