The Impact of ChatGPT on SEO & Performance Marketing
ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology.
But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!
Everything You Need To Know About Google Analytics 4
Are you feeling overwhelmed by the switch from Google Analytics Universal to Google Analytics 4 (GA4)? You’re not alone! This change can be confusing, especially for those who have been using the old platform for many years. As of July 1st, 2023, GA UA will no longer process any data – so it’s best to start getting familiar with the new interface (GA4) as soon as possible.
The Challenges of Voice Search in Performance Marketing
Voice search is a type of voice recognition technology that enables users to conduct searches with natural language instead of typing. It works by recognising and interpreting human speech, converting it into text, and finding the most relevant results based on the user’s query.
Top South African Google Searches in 2022
Google has once again shed light on the curiosities of South African and global internet users alike with its ‘Year in Search’ overview. Uncovering what was trending around the world as well as within our own borders, a Year in Search offers a glimpse into the lives and minds of people – what worried us, what captivated us, and what we were most curious about.
iGaming & Digital Marketing
Online gambling and betting have become increasingly popular in recent years, as people around the world flock to websites and apps to place bets on their favourite sports teams, play bingo or poker, or simply test their luck at the casino.
Content Marketing In 2023
As we move closer to 2023, it’s more important than ever for digital marketers to incorporate content into their future strategies. But what does successful content marketing look like?
Domain Authority: What Is It and How To Use It
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank in search engine results pages (SERPs). While it’s not an exact science, it can be an extremely helpful tool for website owners and SEOs when used correctly. Domain Authority is a complex topic with lots to unpack – so prepare yourself for a deep dive into the subject!
Planning Digital Marketing Budgets for 2023
As we move towards a new year, businesses are starting to think about their budgets for 2023. This includes planning for marketing expenses. Marketing budgets can be especially tricky to plan because there are so many variables to consider. You have to think about your goals, your audience, your platforms, and your overall strategy.
Push vs Pull Marketing Strategies
In the world of marketing, there are two main approaches: push and pull. Push marketing focuses on making a product or service available to consumers, while pull marketing focuses on attracting consumers to a product or service.
Interest vs Intent: What marketing strategy is right for your business?
Do you have a great product but not enough sales? You’re not alone. Many businesses find themselves in the same boat. And usually, this is because people simply don’t know about what you have to offer and how it could benefit them.
