Skip to content
Real Estate SEO in South Africa: Grow Your Property Business with Smarter Search Visibility
Why SEO Matters in Real Estate Today Whether they’re buying, selling, or browsing, most property journeys today start online. With competition in the South African property market at an all-time high, visibility in search engines is no longer optional, it’s essential. If your agency doesn’t appear when people search “estate agents near me” or “houses […]
SaaS Growth Metrics Explained for Marketers & Founders
While many SaaS businesses focus heavily on user acquisition, they often overlook the important factor that drives sustainable, long-term growth: retention. A user who leaves after just one month is far less valuable than one who continues to engage with your platform for a year or more. By prioritising retention, you can increase revenue, boost […]
Build a Retention-First Content Strategy for Your SaaS Platform
Many SaaS companies focus so much on acquiring users that they overlook the real engine of growth: retention. A user who opts out after the first month delivers far less value than one who stays for a year or more. Retention drives revenue, increases client lifetime value (LTV), reduces client turnover, and builds stronger brand […]
5 Ways Our Social Media Management Agency in South Africa Can Benefit You
In today’s fast-paced digital world, social media has become one of the most powerful tools for businesses to grow and thrive. However, the true potential of social media marketing lies not just in posting content but in using it strategically to engage with the right audience and drive conversions. At Ruby Digital, our expert team […]
Technical SEO Checklist for SaaS Platforms
SaaS companies often focus on client acquisition and retention, but technical SEO is a crucial element that many overlook when striving for visibility and long-term growth. Without solid technical SEO foundations, your SaaS platform could be invisible to search engines, limiting its ability to attract organic traffic. In this checklist, we’ll break down the technical […]
Generating Leads through Targeted Social Media Marketing
Social media is one of the most powerful marketing tools available to businesses today. Whether you’re in Cape Town, Johannesburg, or elsewhere, social media gives you the opportunity to engage with clients or customers, share your brand’s personality, and drive traffic and sales. As a social media marketing agency with extensive experience, Ruby Digital helps […]
How We Develop Custom Magento Marketing Strategies for Every Client
Building an online store with Magento is just the first step in creating a thriving e-commerce business. While it’s easy to set up a store and list your products, generating consistent sales requires a well-thought-out Magento marketing strategy. At Ruby Digital, a leading Magento development agency in South Africa, we specialise in turning your Magento […]
WooCommerce vs Shopify: An E-commerce Comparison
Choosing the right e-commerce platform is one of the most important early decisions you’ll make as a business owner. With so many options available, it can be hard to know which tool will serve you best in the long run. Two of the most popular platforms today are WooCommerce and Shopify. Both have strengths, but […]
Custom vs Hosted E-commerce Platforms: How to Choose
In today’s rapidly growing digital marketplace, finding the ideal e-commerce platform is one of the most important decisions a business can make. While having a solid website foundation is important, the platform you choose can significantly affect your online success. Whether you’re a small startup or a large enterprise, understanding the differences between custom and […]
Key Elements of E-commerce Web Development: Hosting, Mobile & SEO
In today’s digital world, having a fast, user-friendly e-commerce website is not just a nice-to-have – it’s essential for business success. With consumers increasingly turning to the internet for shopping, your website needs to be accessible, easy to navigate, and fast, or you risk losing valuable sales. However, it’s not just about looking good online. […]