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Boating & Marine Marketing in South Africa: Why Going Digital Matters
A Rising Tide in the South African Marine Industry The South African marine and boating sector is gaining momentum. From recreational boating and yacht ownership to marine services and dealerships, interest is steadily rising across coastal cities like Cape Town and Durban. But while the industry is growing, many marine brands still rely on traditional […]
Building a Strong Online Presence for eSports Brands
The eSports industry has grown from underground tournaments to global stadiums, streaming platforms, and major sponsorship deals. With millions of fans engaging daily across Twitch, YouTube, TikTok, and Discord, standing out in this competitive space requires more than just match results – it demands a consistent, authentic, and engaging digital presence. This guide helps eSports […]
5 Common GA4 Setup Mistakes and How to Avoid Them
With the sunset of Universal Analytics (UA) and the growing adoption of Google Analytics 4 (GA4), many businesses are now unsure whether their data is being collected correctly. The rush to migrate has often led to missed setup steps, resulting in bad data that negatively impacts business decisions and performance tracking. In this blog, we’ll […]
Maximising ROI with eSports PPC Campaigns
eSports continues to redefine the global media landscape, attracting millions of highly engaged fans across platforms like Twitch, YouTube, and others. With billions in viewership and growing cultural influence, the opportunity for performance-driven marketing is massive. eSports PPC is not just about visibility – it’s about precision. This blog explores how brands can launch smart, […]
Leveraging eSports to Reach a Global, Youthful Audience
The global eSports industry has surged from niche hobby to mainstream powerhouse – boasting over 600 million viewers and generating billions in revenue annually. It’s no longer just about gaming – eSports is now a full-fledged cultural movement. For brands aiming to connect with Gen Z and Millennial audiences, eSports offers a highly engaged, digitally […]
What Makes Email Marketing So Effective?
Email marketing has been around for nearly half a century, yet it remains one of the most effective forms of marketing today. Despite the growing popularity of social media, email continues to outperform other channels in terms of ROI. Why? Because every internet user has an active email address, and they check it regularly, with […]
Full-Service Digital Marketing for the Hospitality Industry
In the hospitality industry, your digital presence is often your first impression. With increased competition, evolving guest expectations, and the growing influence of online travel research, hospitality digital marketing has become essential. Ruby Digital has worked with a wide range of hospitality brands, from boutique guesthouses and city hotels to luxury safari lodges and private […]
Unlock the Power of Email Marketing: Boost Your Brand’s ROI
Did you know that email marketing boasts the highest return on investment (ROI) of any digital marketing channel? At Ruby Digital, we understand the incredible potential of email marketing. With an effective strategy, email marketing can help your business grow, increase customer/client engagement, and ultimately, boost conversions. Let’s dive into why email marketing continues to […]
Digital Marketing for Online Courses: Grow Your Student Base with Smarter Strategy
Standing Out in the Growing Online Education Space Online learning has exploded over the past decade – fuelled by demand for flexibility, skill-based learning, and accessible education. But with so many platforms, providers, and courses now available, visibility is a growing challenge. The reality? Even the most valuable online courses can go unnoticed without a […]
The Ruby Digital Approach to Social Media Marketing
In today’s fast-paced digital world, social media has become one of the most powerful tools for driving business growth. However, with the vastness of the social media landscape and the constant evolution of trends, leveraging the full potential of social media marketing can be challenging. As a top social media marketing agency in South Africa, […]