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Leveraging eSports to Reach a Global, Youthful Audience
The global eSports industry has surged from niche hobby to mainstream powerhouse – boasting over 600 million viewers and generating billions in revenue annually. It’s no longer just about gaming – eSports is now a full-fledged cultural movement. For brands aiming to connect with Gen Z and Millennial audiences, eSports offers a highly engaged, digitally […]
What Makes Email Marketing So Effective?
Email marketing has been around for nearly half a century, yet it remains one of the most effective forms of marketing today. Despite the growing popularity of social media, email continues to outperform other channels in terms of ROI. Why? Because every internet user has an active email address, and they check it regularly, with […]
Full-Service Digital Marketing for the Hospitality Industry
In the hospitality industry, your digital presence is often your first impression. With increased competition, evolving guest expectations, and the growing influence of online travel research, hospitality digital marketing has become essential. Ruby Digital has worked with a wide range of hospitality brands, from boutique guesthouses and city hotels to luxury safari lodges and private […]
Unlock the Power of Email Marketing: Boost Your Brand’s ROI
Did you know that email marketing boasts the highest return on investment (ROI) of any digital marketing channel? At Ruby Digital, we understand the incredible potential of email marketing. With an effective strategy, email marketing can help your business grow, increase customer/client engagement, and ultimately, boost conversions. Let’s dive into why email marketing continues to […]
Digital Marketing for Online Courses: Grow Your Student Base with Smarter Strategy
Standing Out in the Growing Online Education Space Online learning has exploded over the past decade – fuelled by demand for flexibility, skill-based learning, and accessible education. But with so many platforms, providers, and courses now available, visibility is a growing challenge. The reality? Even the most valuable online courses can go unnoticed without a […]
The Ruby Digital Approach to Social Media Marketing
In today’s fast-paced digital world, social media has become one of the most powerful tools for driving business growth. However, with the vastness of the social media landscape and the constant evolution of trends, leveraging the full potential of social media marketing can be challenging. As a top social media marketing agency in South Africa, […]
Real Estate SEO in South Africa: Grow Your Property Business with Smarter Search Visibility
Why SEO Matters in Real Estate Today Whether they’re buying, selling, or browsing, most property journeys today start online. With competition in the South African property market at an all-time high, visibility in search engines is no longer optional, it’s essential. If your agency doesn’t appear when people search “estate agents near me” or “houses […]
SaaS Growth Metrics Explained for Marketers & Founders
While many SaaS businesses focus heavily on user acquisition, they often overlook the important factor that drives sustainable, long-term growth: retention. A user who leaves after just one month is far less valuable than one who continues to engage with your platform for a year or more. By prioritising retention, you can increase revenue, boost […]
Build a Retention-First Content Strategy for Your SaaS Platform
Many SaaS companies focus so much on acquiring users that they overlook the real engine of growth: retention. A user who opts out after the first month delivers far less value than one who stays for a year or more. Retention drives revenue, increases client lifetime value (LTV), reduces client turnover, and builds stronger brand […]
5 Ways Our Social Media Management Agency in South Africa Can Benefit You
In today’s fast-paced digital world, social media has become one of the most powerful tools for businesses to grow and thrive. However, the true potential of social media marketing lies not just in posting content but in using it strategically to engage with the right audience and drive conversions. At Ruby Digital, our expert team […]