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Understanding Google March 2023 Broad Core Update
Google algorithm updates are an essential part of search engine optimisation (SEO), as they determine which websites will rank higher or lower on SERPs. These updates can happen several times a year, and they are designed to ensure that users receive the best possible search results when they conduct a search on Google.
2023 Guide: Understanding Leads vs Marketing Qualified Leads
Learn the difference between leads and marketing qualified leads (MQLs) and why it’s important for businesses to understand. Explore lead generation strategies and lead scoring processes to generate and qualify leads for your business.
The Impact of Seasonality on Search Engine Results Page (SERPs) – An SEO Guide
Learn how seasonality affects the search engine results page (SERPs) and how to optimise your online presence for cyclical patterns of search behaviour. Discover tips and tools to help you stay ahead of the curve and reach your target audience when they are most likely to search for your products or services.
Email Marketing – The Most Underrated Marketing Channel in 2023
Email marketing is the practice of sending promotional or informational messages to a group of people via email. However, with the world of digital marketing constantly evolving, email marketing strategies must adapt to keep up with new trends and regulations.
The Impact of ChatGPT on SEO & Performance Marketing
ChatGPT is an artificial intelligence (AI) tool that has taken the world by storm. Launched in November 2022, it quickly became the most popular consumer app in history, reaching 100 million monthly active users just two months after going live. It is the first AI tool to be widely available to the public, and its success has sparked a wave of innovation and investor interest in AI technology.
But what can and can’t it do? And what does this mean for SEO and performance marketing in general? Read on to find out!
Everything You Need To Know About Google Analytics 4
Are you feeling overwhelmed by the switch from Google Analytics Universal to Google Analytics 4 (GA4)? You’re not alone! This change can be confusing, especially for those who have been using the old platform for many years. As of July 1st, 2023, GA UA will no longer process any data – so it’s best to start getting familiar with the new interface (GA4) as soon as possible.
The Challenges of Voice Search in Performance Marketing
Voice search is a type of voice recognition technology that enables users to conduct searches with natural language instead of typing. It works by recognising and interpreting human speech, converting it into text, and finding the most relevant results based on the user’s query.
Top South African Google Searches in 2022
Google has once again shed light on the curiosities of South African and global internet users alike with its ‘Year in Search’ overview. Uncovering what was trending around the world as well as within our own borders, a Year in Search offers a glimpse into the lives and minds of people – what worried us, what captivated us, and what we were most curious about.
iGaming & Digital Marketing
Online gambling and betting have become increasingly popular in recent years, as people around the world flock to websites and apps to place bets on their favourite sports teams, play bingo or poker, or simply test their luck at the casino.
Content Marketing In 2023
As we move closer to 2023, it’s more important than ever for digital marketers to incorporate content into their future strategies. But what does successful content marketing look like?
