The Future of E-Commerce with Voice-Assisted Interfaces
With technology rapidly reshaping our daily lives, voice assisted interfaces have emerged as one of the most innovative game-changers. These interfaces, driven by sophisticated algorithms and intricate sound-recognition capabilities, were originally developed to simplify the user experience, offering hands-free, instantaneous responses to our queries.
AI and Machine Learning in E-commerce
Looking at the next chapter of online shopping, two forces are making big waves: Artificial Intelligence (AI) and Machine Learning. With many of our clients in the e-commerce field, we at Ruby Digital aim to be at the vanguard of these transformations.
Setting Up Client-Owned Google Ads and Meta Accounts
At Ruby Digital, we champion the idea of client-owned ad accounts. What does this mean? Simply put, it’s about ensuring businesses have full access and control over their advertising campaigns on platforms like Google Ads and Meta.
Bridging the Gap: How Traditional and Digital Marketing Collaborate for Maximum Impact
Navigating the marketing landscape, businesses have often found themselves making choices between traditional strategies and the enticing opportunities of digital marketing.
Building Brand Authority: Leveraging an Organic Social Media Strategy
In today’s digital era, social media has become an unparalleled force, offering businesses an extraordinary platform to increase their visibility, interact with customers, and boost their brand.
Welcome to the Future of Analytics with Ruby Digital’s GA4 Setup Product
Google Analytics 4 (GA4) represents a major shift in the way we approach digital analytics, moving from Google Analytics Universal (GA3) to a more comprehensive and future-focused platform. This transition is vital for businesses wanting to stay ahead in an increasingly digital world. However, many companies find themselves unprepared for this switch, potentially impacting their valuable data and insights.
How Ruby is using AI to create even better results for our customers
The landscape of Artificial Intelligence (AI) is blossoming at an unprecedented rate. The past few months alone have witnessed groundbreaking developments in AI technologies, with programmes like ChatGPT and Google’s Bard leading the way.
Search Generative Experience: What is it and how will it change search?
Welcome to our discussion on a compelling new development that’s stirring up the digital landscape – the Search Generative Experience (SGE). If you’ve ever wished for a more comprehensive response from Google, instead of the standard list of search results, then SGE may be the answer to your digital prayers.
How To Get Better Conversion Value From Google Ads
In today’s digital world, effective marketing is key to the success of your business. One essential aspect of successful marketing is gaining valuable conversions, actions taken by your audience that provide value to your company, such as a purchase or a sign-up. These conversions are more than mere numbers – they signify customer engagement and potential for growth.
The Battle Between Digital and Traditional Marketing
Marketing is an integral part of any business, providing the essential connective thread between a brand and its customers. Yet, it’s a field that’s not static, but constantly evolving. Today, we see traditional marketing methods being challenged by the innovative power of digital marketing, as businesses pivot their strategies to keep pace with changing consumer behaviours.
