Inclusive Marketing to engage with a Diverse Audience
What does inclusive marketing mean? It’s a strategy that embraces the rich diversity of the global consumer base, acknowledging and valuing the varied experiences and perspectives of different groups.
Understanding SEO Migration and its effects on your website
Any modern business knows the importance of maintaining or enhancing your website’s visibility. Sometimes, a full SEO migration is the best way to adapt your site to changing user preferences or needs.
The Importance of Link Building in Your Marketing Strategy
When it comes to ranking well on Google, two things make a huge difference: content and backlinks. In fact, these are considered the top two factors for securing a spot with your target keywords.
Building a Winning Customer-Centric Marketing Strategy
A customer-centric strategy is all about focusing on your customers’ needs in every part of your marketing. It’s a shift from traditional marketing that often centres on the product, to a strategy where the customer is the main focus.
Top 5 Tips for Building High Performance Websites
Building a website is a lot like creating a virtual storefront – it’s where your audience first interacts with your brand online.
How to Balance Performance and Aesthetics in Web Design
In terms of web design, it’s important to balance two key things: how your website looks (aesthetics) and how well it works (performance). A website can look beautiful, but that doesn’t always mean it will work well. Similarly, a website that’s very basic in design isn’t always a sign of great performance.
Unlocking the Power of Performance-Driven Social Media Marketing
In social media marketing, instant gratification often takes the spotlight. At Ruby Digital, we believe a deeper, more sustainable connection is found not in the spotlight but in the wings, patiently awaiting its cue.
The Soft Recession – What You Need to Know
Whether you’re a business owner or simply keeping an ear to the global economic pulse, the term ‘soft recession’ has probably popped up on your radar lately. But what is a recession, specifically a soft one, and why should it matter to you?
The Future of E-Commerce with Voice-Assisted Interfaces
With technology rapidly reshaping our daily lives, voice assisted interfaces have emerged as one of the most innovative game-changers. These interfaces, driven by sophisticated algorithms and intricate sound-recognition capabilities, were originally developed to simplify the user experience, offering hands-free, instantaneous responses to our queries.
AI and Machine Learning in E-commerce
Looking at the next chapter of online shopping, two forces are making big waves: Artificial Intelligence (AI) and Machine Learning. With many of our clients in the e-commerce field, we at Ruby Digital aim to be at the vanguard of these transformations.
