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Tips to minimise the effects of Search Engine Updates
Google search engine updates have a reputation for shaking up the online landscape. Websites that were once riding high in the search rankings can suddenly find themselves plummeting after an algorithm change. These updates can be unsettling but understanding them and taking proactive steps can significantly lessen their impact on your website’s search engine optimisation (SEO).
Understanding the Impact of Search Engine Updates on your Website’s SEO
Google is still very much the undisputed king of search engines, directing countless users to websites every day. What many website owners don’t realise though is that Google’s search algorithms (the complex systems that determine website rankings) are constantly shifting.
Digital advertising strategies: Why you need digital advertising?
Digital channels are not the future of marketing – they are the present. Ignoring them is like setting up your stall in an empty market – no matter how amazing your products are, customers will not be able to find you.
Advertising Mediums in South Africa – Which Ones Will Work Best for Your Brand?
South Africa’s advertising industry is booming, projected to reach a value of US$2,482.00m in 2024. While traditional avenues like TV and video still hold significant sway, digital channels are on the rise. By 2029, experts predict nearly half of all advertising spending in South Africa will be dedicated to digital platforms.
Evaluating Your Website for SEO and PPC Readiness
Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer’s arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.
Benefits of Partnering with a Marketing Agency with In-House Web Development
Your website is the heart of your online presence. But to truly succeed, it needs to work seamlessly with your marketing efforts. Many businesses rely on digital marketing agencies to drive traffic and generate leads, but often partner with separate agencies for web development.
Improve Conversion Rates by Optimising Your E-commerce Site for Mobile
In e-commerce, mobile optimisation is no longer optional – it is vital to staying competitive. Adopting a mobile-first approach ensures your site seamlessly adapts to the devices your customers use most, directly boosting conversion rates.
Crafting the Perfect Product Page – Tips for E-commerce Success
Online shoppers make quick judgments. Your product page has seconds to impress and persuade the user to hit that “buy” button… or bounce to a competitor. A well-crafted product page is the key to exceptional user experience optimisation, leading to higher conversion rates and increased sales.
The March 2024 broad core update and what you need to know
With the digital age bringing down geographical barriers, businesses are looking at a global audience that is more accessible than ever before. But with great opportunities come complexities that require a keen eye and a robust strategy.
Navigating the Global Waters – Insights and Strategies for Industry Leaders in Marketing
With the digital age bringing down geographical barriers, businesses are looking at a global audience that is more accessible than ever before. But with great opportunities come complexities that require a keen eye and a robust strategy.
