A More Advanced Look at GA4 and Its Capabilities
Google Analytics 4 (GA4) offers deeper insights and greater flexibility than its predecessor. While many businesses have made the transition from Universal Analytics, few are fully leveraging GA4’s advanced Google Analytics capabilities.
The basics of GA4 and what you need to understand
Google Analytics 4 (GA4), launched in October 2020, is the newest version of Google’s analytics platform, designed to help businesses track and understand user behaviour more effectively. Unlike its predecessor, Universal Analytics (UA), GA4 introduces a new way of measuring data, making it more flexible, accurate, and future-proof.
Traditional SEO vs AI SEO: Which is Right for Your Business?
Search engine optimisation (SEO) is always evolving, and artificial intelligence (AI) is doing the same! AI-based SEO tools have become increasingly popular, as they offer automated solutions for keyword research, content generation, and link building. That said, traditional agency-led SEO still holds value, as it leverages human expertise and strategic thinking.
Programmatic Advertising for the iGaming, Casino, and Sports Betting Industries
Programmatic advertising allows businesses to automate their ad buying, target specific audiences with laser precision, and optimise campaigns in real-time. For industries like iGaming, online casinos, and sports betting – where competition is fierce, and regulations are complex – programmatic advertising can be particularly valuable.
Aligning Company and Agency for an Effective Strategy
Imagine a rowing team where everyone is pulling in different directions. The boat goes nowhere, right? That is what it is like when a brand and its marketing agency are not aligned.
Measuring the effectiveness of collaborative marketing strategies
Collaborative marketing functions as a strategic partnership, much like a team sport for businesses. It is the process of aligning your in-house team with a digital agency to pursue common marketing objectives.
Considering the Pros and Cons of Local vs Remote Marketing Agency
When choosing a marketing agency, one of the first questions you will likely ask yourself is: should I go with a locally based business or a remote agency? (For the purposes of this article, “local” refers to an agency located within your city or region, while “remote” refers to an agency located elsewhere in South Africa, or even internationally.)
Factors to Consider When Selecting a Marketing Agency
To thrive online, you need more than just a marketing agency that ticks the boxes – you need a partner who gets you and your business. Picking the right agency can seriously level up your marketing, bring in a flood of new customers, and boost those all-important profits.
Lead generation tools: What they are and what you need to know?
Want to find new customers online? You need a smart lead generation strategy! Lead generation is all about attracting and converting prospective customers.
Building people and companies – How we are growing
At Ruby Digital, we believe that a company’s true strength lies in its team. That is why we are equally passionate about creating a workplace where our employees thrive, while delivering exceptional results for our clients.
