How to Avoid Spam Filters: Email Marketing Tips
Ever poured your energy into crafting the perfect marketing email, only to have it land straight in someone’s spam folder? With inboxes getting smarter (and stricter), even well-intentioned emails can get flagged. For brands relying on email marketing to reach customers, deliverability is everything.
Why Does Any Business Need a Website?
These days, if people can’t see you online, you may as well not exist. Whether you’re a solo entrepreneur, a neighbourhood café, or a growing ecommerce brand, having a website is the backbone of your digital presence. It tells your story, builds trust, and helps new customers discover you when it matters most.
Remote-Working Company: Building and Maintaining a High Culture Score
Remote and hybrid working models are increasingly common – especially in the digital industry. Businesses are being challenged to rethink how they build and maintain a strong company culture. Without in-person interactions or shared office rituals, how do you create a sense of connection and trust?
Which Ad Type Works Best for Your Business?
Google Ads has long offered powerful ways to reach your audience – whether you’re aiming for clicks, conversions, or greater brand visibility. From text-based Search ads to dynamic Performance Max campaigns, different types of Google ads campaigns are designed for different goals.
What Are the Rules for Writing SEO Content
If you’re publishing content online, chances are you want it to be seen! That’s where SEO writing comes in: an approach that helps your content rank better in search engines, connect with the right audience, and contribute to your site’s overall performance.
Our take on how companies should retain employees, especially in this Social / Digital Revolution
At Ruby Digital, we know the social and digital revolution is reshaping how we work – and what people expect from their employers. More companies are realising that a genuinely people-centric approach isn’t just good culture, it’s good business. After all, your team is the heart of your operation.
Search Everywhere Optimisation: The Future of SEO in 2025
Google is still the king of search, but it’s no longer the only game in town. In 2025, South African users are turning to platforms like TikTok, Takealot, YouTube, Instagram, and AI platforms to discover content, compare products, and get answers.
The Future of Search & PPC: Are You Ready for the Next Evolution?
South African businesses are at a turning point. Rising CPCs (cost-per-click), stricter ad policies, and the growing role of AI (artificial intelligence) are changing how brands show up online.
Ruby Digital’s Take on Work-Life Balance in the Fast-Paced Digital World
The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
The Great Ad Shake-Up: Navigating Google & Meta’s Changing Policies
Online advertising is never static, but 2025 is already proving to be a year of major change! Both Google and Meta (Facebook and Instagram) have rolled out significant policy updates that are shaking up how advertisers run campaigns, track results, and reach their audiences.
