Programmatic Advertising for the iGaming, Casino, and Sports Betting Industries

Programmatic advertising allows businesses to automate their ad buying, target specific audiences with laser precision, and optimise campaigns in real-time. For industries like iGaming, online casinos, and sports betting – where competition is fierce, and regulations are complex – programmatic advertising can be particularly valuable.

Considering the Pros and Cons of Local vs Remote Marketing Agency

When choosing a marketing agency, one of the first questions you will likely ask yourself is: should I go with a locally based business or a remote agency? (For the purposes of this article, “local” refers to an agency located within your city or region, while “remote” refers to an agency located elsewhere in South Africa, or even internationally.)

Factors to Consider When Selecting a Marketing Agency

To thrive online, you need more than just a marketing agency that ticks the boxes – you need a partner who gets you and your business. Picking the right agency can seriously level up your marketing, bring in a flood of new customers, and boost those all-important profits.

Building people and companies – How we are growing

At Ruby Digital, we believe that a company’s true strength lies in its team. That is why we are equally passionate about creating a workplace where our employees thrive, while delivering exceptional results for our clients.

The New Addition to SEO: Generative Engine Optimisation (GEO)

As AI (artificial intelligence) continues its meteoric rise, its impact on how everybody searches for and consumes information online is undeniable. The industry has already witnessed the transition from traditional SEO to Search Generative Experience (SGE).

Understanding people-centric companies and Ruby Digital

Businesses around the world are beginning to realise that employees are not just cogs in a machine. Really, they are the heart of the operation. People-centric companies put their people first, creating a culture where everyone feels valued, supported, and empowered to thrive.

Ruby Digital – From Humble Beginnings to Global Digital Marketing Success

Ruby Digital thrives on innovation, collaboration, and a relentless pursuit of excellence. We empower our clients to achieve their business goals through cutting-edge digital marketing strategies, tailored to their unique needs. Our team of experts are dedicated to delivering exceptional results, combining creativity, data-driven insights, and a deep understanding of the digital landscape.