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The Future of Social Commerce in South Africa
South Africans are no longer just scrolling through social media – they’re shopping there. From discovering new fashion trends on TikTok to placing orders directly through WhatsApp, the way consumers buy online is changing fast. Social commerce – the ability to browse and buy directly within social platforms like TikTok, Instagram, and WhatsApp – is […]
What is Technical SEO & How to Conduct an Effective Audit
Search engine optimisation is often associated with keywords, content, and backlinks, but there’s another critical side of SEO that underpins all of these efforts: technical SEO. This behind-the-scenes work helps your site’s infrastructure is set up for both search engines and users. While content and links drive visibility, technical SEO provides the foundation. Without it, […]
How to Rank in ChatGPT & Other LLMs for SEO Success
As artificial intelligence continues to evolve, AI-powered platforms and Large Language Models (LLMs) like ChatGPT are transforming how content is discovered, consumed, and ranked. Users are no longer relying solely on Google to find information – they’re increasingly turning to generative AI tools for instant, conversational answers. This marks the rise of Generative Engine Optimisation […]
Comparing AI Themes vs WordPress Themes
Website owners are faced with an important decision: should they rely on the convenience of AI-generated website templates or opt for the flexibility of WordPress themes? With the rise of AI in web design and the growing importance of Generative Engine Optimisation (GEO), making the right choice can directly impact visibility, scalability, and long-term success. […]
Beyond Google & Meta: Exploring Alternative Advertising Platforms
As competition grows and regulations tighten, digital advertising is becoming increasingly challenging. The cost of running campaigns on Google Ads and Meta (Facebook & Instagram) continues to climb. For many businesses, this means paying more while seeing diminishing returns. Google and Meta remain two of the top advertising platforms in the world, but relying solely […]
Supporting Employee Well-being: Ruby Digital’s Mental Health Approach
In today’s evolving work environment, employee well-being and mental health have rightfully taken centre stage. Businesses are recognising that success is not just about performance metrics, but about the people behind them. A thriving workforce is one where individuals feel supported, valued, and mentally healthy. With World Mental Health Month in October, it’s the perfect […]
How to Build an Email Funnel That Doesn’t Feel Pushy
In digital marketing, email funnels are essential for nurturing leads and guiding them down the sales pipeline. However, building an effective email funnel that maintains engagement without feeling overly aggressive can be a challenge. Many businesses struggle with finding the right balance between persuading recipients to take action and offering value without overwhelming them. In […]
What is a Crawl Budget & How to Optimise It for Better SEO
A crawl budget is an important yet often overlooked aspect of SEO. It refers to the number of resources allocated by search engines to crawl and index the pages on your website. Understanding and optimising your crawl budget can directly affect how well your site is indexed and how visible it is in search engine […]
When to Use 301, 302, and 307 Redirects for SEO
In the SEO space and website management, HTTP redirects play a crucial role in maintaining a seamless user experience and optimising SEO performance. Redirects enable users to be directed to the correct pages when URLs change or when content is moved or deleted. However, not all redirects are created equal. 301, 302, and 307 redirects […]
Why Continuous Employee Growth Drives Company Success
In many organisations, employee development is treated as a secondary priority, overshadowed by short-term revenue targets and immediate operational demands. But the truth is, the internal growth of employees is one of the most powerful levers for driving sustainable business success. Companies that invest in their people see higher engagement, greater innovation, and long-term profitability. […]