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SEO & PPC: Why You Need Both for Maximum Growth
Online visibility has never been more competitive. Relying on a single channel often leads to stalled performance and limited reach. Businesses that focus only on SEO may wait months before seeing meaningful traction, while those relying solely on PPC face rising costs and unpredictable lead flow. Both approaches create gaps, and those gaps slow growth. […]
What Does Innovation Look Like in a Fully Remote Company?
For years, many believed that innovation could only flourish when teams gathered in the same physical space, exchanging ideas in boardrooms, scribbling on whiteboards, and working shoulder to shoulder. The assumption was clear: distance weakens creativity. But innovation has never depended on walls, desks, or meeting rooms. It depends on people, their curiosity, their drive, […]
Voice Search, Conversational Interfaces & the Next Wave of Search Behaviour
Voice search marketing is no longer a futuristic trend; it’s a fundamental shift in how people interact with information. Instead of typing short keywords into a search bar, users are asking complete questions aloud, expecting instant, accurate answers from their smart devices. This change in search behaviour is reshaping how businesses need to communicate, optimise, […]
How to Do Multi-Touch Attribution: Tools, Models & Best Practices
Customers rarely convert after a single interaction. They might first see your Google Ad, later read a blog on your website, engage with a WhatsApp message, and finally take action after a Meta retargeting campaign. With so many touchpoints influencing a single decision, understanding which ones truly drive conversions has never been more important. That’s […]
Leadership Lessons from Ruby Digital: Advice for Aspiring Digital Marketers
As one of South Africa’s leading digital marketing agencies, our success is built on innovation, collaboration, and a commitment to empowering people – both professionally and personally. In this article, we share leadership lessons and career insights from Ruby Digital’s leadership team – advice designed to help aspiring marketers navigate the fast-moving world of digital […]
The Future of Social Commerce in South Africa
South Africans are no longer just scrolling through social media – they’re shopping there. From discovering new fashion trends on TikTok to placing orders directly through WhatsApp, the way consumers buy online is changing fast. Social commerce – the ability to browse and buy directly within social platforms like TikTok, Instagram, and WhatsApp – is […]
What is Technical SEO & How to Conduct an Effective Audit
Search engine optimisation is often associated with keywords, content, and backlinks, but there’s another critical side of SEO that underpins all of these efforts: technical SEO. This behind-the-scenes work helps your site’s infrastructure is set up for both search engines and users. While content and links drive visibility, technical SEO provides the foundation. Without it, […]
How to Rank in ChatGPT & Other LLMs for SEO Success
As artificial intelligence continues to evolve, AI-powered platforms and Large Language Models (LLMs) like ChatGPT are transforming how content is discovered, consumed, and ranked. Users are no longer relying solely on Google to find information – they’re increasingly turning to generative AI tools for instant, conversational answers. This marks the rise of Generative Engine Optimisation […]
Comparing AI Themes vs WordPress Themes
Website owners are faced with an important decision: should they rely on the convenience of AI-generated website templates or opt for the flexibility of WordPress themes? With the rise of AI in web design and the growing importance of Generative Engine Optimisation (GEO), making the right choice can directly impact visibility, scalability, and long-term success. […]
Beyond Google & Meta: Exploring Alternative Advertising Platforms
As competition grows and regulations tighten, digital advertising is becoming increasingly challenging. The cost of running campaigns on Google Ads and Meta (Facebook & Instagram) continues to climb. For many businesses, this means paying more while seeing diminishing returns. Google and Meta remain two of the top advertising platforms in the world, but relying solely […]