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In social media marketing, instant gratification often takes the spotlight. At Ruby Digital, we believe a deeper, more sustainable connection is found not in the spotlight but in the wings, patiently awaiting its cue.
We’re not merely chasing after the next big thing or getting swept away by fleeting trends. Instead, we lay a stable foundation, one that seeks not just to connect but to forge lasting relationships with audiences, all while ensuring every strategy is steering towards genuine ROI.
Focusing on real, tangible returns is the cornerstone of our approach towards creating a social media strategy. It’s about progressively enhancing what’s already in our arsenal, fine-tuning, learning, and growing from every campaign, every interaction, and every conversion. It’s not just about being seen – it’s about being remembered, being a part of a narrative that doesn’t just end after a click, but encourages continuous engagement.
This isn’t just a strategy we preach – it’s one we’ve applied for many clients, and seen phenomenal results with. The following client spotlights not only demonstrate the remarkable results of using the best social media marketing strategies, but also show what it means to go from simply being present in the social media sphere, to dynamically engaging and growing within it.
Client Spotlight: Gillian & Co – Revolutionising Fashion E-commerce
Gillian & Co, based in South Africa, has made a name for itself by offering a wide array of women’s fashion items, everything from stylish dresses to chic swimwear, all with a mission to celebrate and empower women through fashion.
While many in the fashion industry shoot for quick, short-term sales, Gillian & Co teamed up with Ruby Digital to take a different path, setting their sights on a unique, long-term campaign strategy that really paid off.
Their main goal was simple: boost the number of purchases made on their website through well-targeted, paid social advertising. So, Ruby Digital rolled up their sleeves and got to work, focusing on improving ad quality and zeroing in on the perfect audience through a mix of broad shopping, narrow interest, and Remarketing Meta Ad campaigns.
The results were nothing short of impressive:
- 157.1% increase in purchase ROAS
- 62.3% surge in purchase conversions
- Seasonal success: 412.6% improvement in ROAS YoY in June, and 308.3% in July
- Average monthly spend decreased by 12.7%
- An average ROAS of 3.2x over a year, even higher during peak seasons
- Enhanced quality of website traffic, with a 23% boost in CTR and 11.3% more landing page views
Read the full case study here.
Client Spotlight: JoJo – From Interest-Driven to Performance-Focused
With a renowned reputation in South Africa, JoJo Tanks has established itself as a leading provider of water storage and filtration solutions. They’ve become a household name in the country, synonymous with reliability and quality.
When JoJo Tanks teamed up with us at Ruby Digital, they had a clear but ambitious goal in mind: move from marketing that’s all about interests and ideas to marketing that’s laser-focused on real, tangible results. Together, we developed a marketing strategy that wasn’t just about spending money on ads but investing wisely in approaches grounded in solid data and a deep understanding of the customer.
In just the first six months, the change was remarkable. Purchases climbed by a massive 200%, the value of purchases soared by 1,561%, and we saw a 946% bump in ROAS. But the story doesn’t end there. Over a year, the transformation was even more impressive, underscoring the power of effective social media marketing strategies?that are all about performance:
- A giant 2,600% growth in purchase value
- A robust 900% rise in ROAS
Read the full case study here.
Client Spotlight: Airlocum – Elevating B2B Performance
Airlocum is a UK-based online platform that makes it easy for locum nurses and dental practice managers to connect directly. This not only helps nurses to earn more but also allows practices to pay less.
Historically, leveraging social media for B2B clients, especially in sectors like healthcare, has often been undervalued, deemed less impactful than traditional B2B marketing strategies. Our journey with Airlocum challenges and transforms this narrative.
Together, we tried out different strategies on the Meta platform, including A/B testing, tweaking our approach based on what worked best. It was all about making sure our messages didn’t just get seen but also really spoke to the people we were trying to reach, encouraging them to take action.
Within a 3-month period, the impact of our strategy was evident:
- 530% increase in primary sign-up conversions
- 425% growth in secondary sign-up conversions
The Airlocum case demonstrates how the landscape of social media marketing isn’t confined to B2C companies, but also holds transformative potential for B2B companies – even within sectors traditionally rooted in conventional marketing. Here at Ruby Digital, we’re all about exploring new types of social media marketing strategies, helping our clients to find success in unexpected places.
Read the full case study here.
The Enduring Impact of Being Patient with Your Social Media Marketing
Here’s the thing about social media marketing – you can either jump onto every passing bandwagon, getting a quick boost and then fading away, or you can play the long game, building lasting impact and sustainable growth.
The difference between these two is like constructing a building. The quick trends are like putting up a fancy facade without worrying about the strength of the structure. Sure, it might look good for a while, but it’s not built to last. On the other hand, having a patient and intentional approach to social media marketing is like carefully laying down every brick, ensuring the stability and longevity of the building.
In the fast-paced world of social media, there’s undeniable temptation to grab onto every trend. We believe in – and have proved in the case studies above – the very real value of a patient, intent-focused approach to your social media marketing strategies. It’s more than just waiting – it’s strategic planning, learning from each interaction, and then applying that knowledge to build a stronger, more resilient brand presence over time.
The client success stories we shared earlier – Gillian & Co, JoJo, and Airlocum – are proof of what this kind of measured, persistent strategy can achieve. None of these successes were overnight wins. They were built on continuous learning, strategic adaptation, and an unerring focus on creating genuinely engaging, performance-driven content that resonates with the audience.
Why is this shift to a patient, intentional strategy so crucial in today’s social media landscape? Simply put, the social media world is saturated. People are bombarded with ads and content every second they scroll. To really make a mark, your brand needs to be more than just another fleeting image or catchy tagline. It needs to represent consistency, reliability, and quality, cutting through the noise by providing real, tangible value to your audience.
In Conclusion
When we at Ruby Digital partner with a client, we’re not just looking to boost their immediate metrics. We’re on a mission to elevate their entire online presence and build a durable, meaningful connection between them and their customers. The successful results from our clients aren’t accidents – they are the product of meticulous planning, strategy, and a whole lot of patience.
Effective social media marketing strategies allow brands to hone in on the demographics of their ideal customer and target audience, drive quality traffic to their website, and boost SEO ranking. It gives customers a familiar, user-friendly platform to ask questions or engage with you, boosting your brand image and creating meaningful engagement.
An effectively managed social media strategy helps improve brand loyalty, taps into the power of the public to share and promote your company’s services on your behalf, establishes your brand as an authority or industry expert, and improves your conversion rates to boost sales and revenue.
At Ruby Digital, we prioritise working closely with you to ensure we stay true to your unique vision and goals. Through continuous testing, tweaking, and adjustments, we pave the way for consistent growth while regular reporting, campaign tracking, and monitoring keep you in the loop at all times.
Remember, in the realm of social media marketing, it’s often the steady, intentional moves that pave the way for enduring success and a robust online presence. Learn more about our approach to social media marketing here.
