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A Twitter-ers Thoughts on Social Media
I think it’s safe to say that most people don’t like to be spoken at. Right?
People like to be spoken to, engaged in conversation where their opinion is considered and acknowledged. Gone are the days where Twitter was just a one-way conversation, whereby companies released updates about their business. But it is now a way for people to see who is behind the company. But if you are going to start on the social media highway, make sure you have the time to invest in it.
A stagnant profile with old tweets or no tweets at all is detrimental to your online presence. So don’t half-ass your social media, if you’re going to invest in building a community around your product or business, you need to be fully committed to it. It’s a relationship in the end. It generally takes the same amount of effort to cultivate as a ‘normal’ non-digital-based relationship or friendship.
Posting useful information is key to content marketing and is what readers on Twitter are looking for. Not just an advertisement for selling paid-for Facebook likes, Twitter Followers or your latest book but actual information that enriches their lives, makes them laugh or something, anything they can learn from. It’s also important that you don’t just post statements but you need to also ask questions and engage your following.
Don’t just rattle off some information, but ask opinion.
Get involved and acknowledge those that follow you, message you and read your blogs. Most people just want to be acknowledged and made to feel that their opinion matters. That simple human interface can build into further brand loyalty.
It is this interaction that will wield greater brand awareness, brand trustworthiness and overall brand allegiance above just using an automated system that sends out a tweet every day or so.
