Social Media, it’s not ‘anti-social’ Media

By Justin Lester

2 minutes to read

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Social Media, it’s not ‘anti-social’ Media

By Justin Lester

2 minutes to read

Join our smart marketers who get our best digital marketing insights,
strategies and tips deliverered straight to their inbox.

Name(Required)

A Twitter-ers Thoughts on Social Media

I think it’s safe to say that most people don’t like to be spoken at. Right?

People like to be spoken to, engaged in conversation where their opinion is considered and acknowledged. Gone are the days where Twitter was just a one-way conversation, whereby companies released updates about their business. But it is now a way for people to see who is behind the company. But if you are going to start on the social media highway, make sure you have the time to invest in it.

A stagnant profile with old tweets or no tweets at all is detrimental to your online presence. So don’t half-ass your social media, if you’re going to invest in building a community around your product or business, you need to be fully committed to it. It’s a relationship in the end. It generally takes the same amount of effort to cultivate as a ‘normal’ non-digital-based relationship or friendship.

Posting useful information is key to content marketing and is what readers on Twitter are looking for. Not just an advertisement for selling paid-for Facebook likes, Twitter Followers or your latest book but actual information that enriches their lives, makes them laugh or something, anything they can learn from. It’s also important that you don’t just post statements but you need to also ask questions and engage your following.

Don’t just rattle off some information, but ask opinion.

Get involved and acknowledge those that follow you, message you and read your blogs. Most people just want to be acknowledged and made to feel that their opinion matters. That simple human interface can build into further brand loyalty.

It is this interaction that will wield greater brand awareness, brand trustworthiness and overall brand allegiance above just using an automated system that sends out a tweet every day or so.

 

Written by Justin Lester

Justin is an innovative entrepreneur who transformed the South African SEO landscape. By the age of 24, he had already launched and successfully exited two online startups in London, gaining invaluable experience that propelled him to the iGaming sector. His visionary approach to SEO and Paid Media led to the founding of Ruby Digital in 2012, a first-in-class digital agency that has redefined the industry with cutting-edge strategies. Under his leadership, Ruby Digital has collected numerous accolades, including recognition as South Africa’s top agency for SEO and PPC.

Justin’s commitment to community empowerment is at the heart of his work. He has been instrumental in developing digital marketing training courses for underserved communities across South Africa, ensuring that emerging talent has the tools to thrive in the digital world. As an active member of the Entrepreneurs Organisation (EO), Justin shares his entrepreneurial journey and expertise with fellow business leaders. He also served as a guest lecturer at the University of Cape Town (UCT), where he inspired the next generation of marketers and entrepreneurs with his deep knowledge of SEO and business development.