What We Searched For Most In 2014

Written by Justin Lester

Justin is an innovative entrepreneur who transformed the South African SEO landscape. By the age of 24, he had already launched and successfully exited two online startups in London, gaining invaluable experience that propelled him to the iGaming sector. His visionary approach to SEO and Paid Media led to the founding of Ruby Digital in 2012, a first-in-class digital agency that has redefined the industry with cutting-edge strategies. Under his leadership, Ruby Digital has collected numerous accolades, including recognition as South Africa’s top agency for SEO and PPC.

Justin’s commitment to community empowerment is at the heart of his work. He has been instrumental in developing digital marketing training courses for underserved communities across South Africa, ensuring that emerging talent has the tools to thrive in the digital world. As an active member of the Entrepreneurs Organisation (EO), Justin shares his entrepreneurial journey and expertise with fellow business leaders. He also served as a guest lecturer at the University of Cape Town (UCT), where he inspired the next generation of marketers and entrepreneurs with his deep knowledge of SEO and business development.