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A More Advanced Look at GA4 and Its Capabilities

Google Analytics 4 (GA4) offers deeper insights and greater flexibility than its predecessor. While many businesses have made the transition from Universal Analytics, few are fully leveraging GA4’s advanced Google Analytics capabilities.
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6 minutes to read

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Traditional SEO vs AI SEO: Which is Right for Your Business?

By Justin Lester

Search engine optimisation (SEO) is always evolving, and artificial intelligence (AI) is doing the same! AI-based SEO tools have become increasingly popular, as they offer automated solutions for keyword research, content generation, and link building. That said, traditional agency-led SEO still holds value, as it leverages human expertise and strategic thinking.
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4 minutes to read

Programmatic Advertising for the iGaming, Casino, and Sports Betting Industries

By Justin Lester

Programmatic advertising allows businesses to automate their ad buying, target specific audiences with laser precision, and optimise campaigns in real-time. For industries like iGaming, online casinos, and sports betting – where competition is fierce, and regulations are complex – programmatic advertising can be particularly valuable.
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4 minutes to read

Aligning Company and Agency for an Effective Strategy

By Justin Lester

Imagine a rowing team where everyone is pulling in different directions. The boat goes nowhere, right? That is what it is like when a brand and its marketing agency are not aligned.
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4 minutes to read

Measuring the effectiveness of collaborative marketing strategies

By Justin Lester

Collaborative marketing functions as a strategic partnership, much like a team sport for businesses. It is the process of aligning your in-house team with a digital agency to pursue common marketing objectives.
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4 minutes to read

Considering the Pros and Cons of Local vs Remote Marketing Agency

By Justin Lester

When choosing a marketing agency, one of the first questions you will likely ask yourself is: should I go with a locally based business or a remote agency? (For the purposes of this article, "local" refers to an agency located within your city or region, while "remote" refers to an agency located elsewhere in South Africa, or even internationally.)
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4 minutes to read

Factors to Consider When Selecting a Marketing Agency

By Justin Lester

To thrive online, you need more than just a marketing agency that ticks the boxes - you need a partner who gets you and your business. Picking the right agency can seriously level up your marketing, bring in a flood of new customers, and boost those all-important profits.
Full Story
4 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital