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Google is downgrading unsecure websites

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Google is downgrading unsecure websites
Website Security

By Justin Lester

1 minute to read

Join our smart marketers who get our best digital marketing insights,
strategies and tips deliverered straight to their inbox.

Name(Required)

HTTPS is now required for collecting sensitive information in Chrome

If your website captures your customers’ sensitive information and is not HTTPS secure, your website will now display a red “NOT SECURE” badge in Google Chrome!

What are the implications of not converting to HTTPS?

  • Your website will appear unsafe, resulting in visitors not trusting your site and therefore not translating into customers.
  • Your website will be more vulnerable to being hacked.
  • Google will view your site as being less trustworthy which makes you less visible on Google’s search engine result pages.

Man holding a green lock indicating a HTTPS website

What is HTTPS?

HTTPS is required to ensure that information submitted by your customers remains private.

Why change to HTTPS?

  • Makes websites faster
  • Improves visibility on Google
  • Keeps customers’ information safe
  • Increases trust and credibility
  • Required for PCI (credit card) security compliance

CONTACT US TODAY for a once-off conversion – from R3500

  • Google News, Our Blog
Written by Justin Lester
Justin is an innovative entrepreneur who transformed the South African SEO landscape. By the age of 24, he had already launched and successfully exited two online startups in London, gaining invaluable experience that propelled him to the iGaming sector. His visionary approach to SEO and Paid Media led to the founding of Ruby Digital in 2012, a first-in-class digital agency that has redefined the industry with cutting-edge strategies. Under Justin’s leadership, Ruby Digital has earned a reputation for delivering cutting-edge strategies that drive measurable growth for clients. The agency has received numerous accolades, including being named South Africa’s top SEO and PPC agency, and ranking among the Top 20 Best Places to Work in South Africa by The Sunday Times.  As an active member of the Entrepreneurs Organisation (EO), Justin shares his entrepreneurial journey and expertise with fellow business leaders. He also served as a guest lecturer at the University of Cape Town (UCT), where he inspired the next generation of marketers and entrepreneurs with his deep knowledge of SEO and business development.
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