Congratulations to Rogz on their Brand of the Year Award!

By Justin Lester

2 minutes to read

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Congratulations to Rogz on their Brand of the Year Award!

By Justin Lester

2 minutes to read

Join our smart marketers who get our best digital marketing insights,
strategies and tips deliverered straight to their inbox.

Name(Required)

It’s with great pride that we congratulate local pet gear brand and Ruby Digital client, Rogz, on scooping up the prestigious Global Tier Award in the toys category at this year’s World Branding Awards Animalis Edition

The Global Tier Award is only presented to brands with a presence in at least ten countries, on three or more continents. This year’s Animalis Edition honoured the best animal and pet industry brands around the world and, allowed Rogz to take their rightful place among industry-leading brands like Animal Planet, Whiskas, Pedigree, Purina and more.

About Rogz 

Rogz was founded by proudly South African locals, Paul Fuller and Irené Raubenheimer, back in 1995. From humble beginnings (their first business involved selling sunglasses Greenmarket square) Rogz has grown into an internationally recognised and trusted pet accessories brand, distributing to more than 90 countries.  

Their guiding philosophy has always been to create high-quality, durable products that bring people and pets together, with that special South African mojo!    

Rogz is a truly South African story of hope. As a city and a country, we have a lot to offer the international market. We’ve got a unique DNA, a flavour, and a culture that people really love.”

Co-founders Paul and Irené

Rogz designs, manufactures and, distributes a growing variety of pet gear for dogs and cats, including collars, leads, beds, toys, harnesses, and fun accessories. However, they’re just as committed to paying it forward, and giving back to their local community. 

Through the Rogz Academy, they provide youth programs that assist under-resourced schools with teacher support and mentorship, as well as literacy and numeracy support for learners. 

The Rogz urban farm and veggie gardens provide learners and their families with access to fresh, nutritious produce. During the pandemic, they pivoted these valuable resources to provide food for soup kitchens and vulnerable communities.  

Here’s to the future! 

Ruby Digital is delighted to be a part of the Rogz journey, and can’t wait to see what’s in store for them next! 

It’s been an honour to provide this proudly South African brand with SEO and web development services to elevate their online presence, grow their website traffic, and enhance their brand image on the global stage.   

It’s our mission to help incredible brands like Rogz get the recognition they deserve through cutting-edge digital marketing and best practice SEO – and we can help yours too! Get in touch to find out more. 

Written by Justin Lester

Justin is a successful entrepreneur who launched and exited two online startups by the age of 24.

He specialises in SEO and Paid Media services and played a critical role in developing cutting-edge marketing applications in the iGaming sector.

He founded Ruby Digital in 2011, which has won numerous awards and is recognised as having the 2nd highest culture score of any SME in South Africa.

Justin is committed to empowering communities with digital marketing skills and is an active member of the entrepreneurship community, sharing his knowledge and expertise as a guest lecturer at the University of Cape Town and serving on the board of the Entrepreneurs Organization Accelerator Program.