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Global Market Insights for Business Success in 2025

As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

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The Soft Recession – What You Need to Know

By Justin Lester

Whether you're a business owner or simply keeping an ear to the global economic pulse, the term 'soft recession' has probably popped up on your radar lately. But what is a recession, specifically a soft one, and why should it matter to you? 
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7 minutes to read

The Future of E-Commerce with Voice-Assisted Interfaces

By Justin Lester

With technology rapidly reshaping our daily lives, voice assisted interfaces have emerged as one of the most innovative game-changers. These interfaces, driven by sophisticated algorithms and intricate sound-recognition capabilities, were originally developed to simplify the user experience, offering hands-free, instantaneous responses to our queries.  
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7 minutes to read

AI and Machine Learning in E-commerce

By Justin Lester

Looking at the next chapter of online shopping, two forces are making big waves: Artificial Intelligence (AI) and Machine Learning. With many of our clients in the e-commerce field, we at Ruby Digital aim to be at the vanguard of these transformations.
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7 minutes to read

Setting Up Client-Owned Google Ads and Meta Accounts

By Justin Lester

At Ruby Digital, we champion the idea of client-owned ad accounts. What does this mean? Simply put, it's about ensuring businesses have full access and control over their advertising campaigns on platforms like Google Ads and Meta.
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5 minutes to read

Bridging the Gap: How Traditional and Digital Marketing Collaborate for Maximum Impact

By Justin Lester

Navigating the marketing landscape, businesses have often found themselves making choices between traditional strategies and the enticing opportunities of digital marketing.
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8 minutes to read

Building Brand Authority: Leveraging an Organic Social Media Strategy

By Justin Lester

In today's digital era, social media has become an unparalleled force, offering businesses an extraordinary platform to increase their visibility, interact with customers, and boost their brand.
Full Story
7 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital