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Latest Blog

Global Market Insights for Business Success in 2025

As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

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Improve Conversion Rates by Optimising Your E-commerce Site for Mobile

By Justin Lester

In e-commerce, mobile optimisation is no longer optional – it is vital to staying competitive. Adopting a mobile-first approach ensures your site seamlessly adapts to the devices your customers use most, directly boosting conversion rates.
Full Story
5 minutes to read

Crafting the Perfect Product Page – Tips for E-commerce Success

By Justin Lester

Online shoppers make quick judgments. Your product page has seconds to impress and persuade the user to hit that “buy” button… or bounce to a competitor. A well-crafted product page is the key to exceptional user experience optimisation, leading to higher conversion rates and increased sales.
Full Story
7 minutes to read

The March 2024 broad core update and what you need to know

By Justin Lester

With the digital age bringing down geographical barriers, businesses are looking at a global audience that is more accessible than ever before. But with great opportunities come complexities that require a keen eye and a robust strategy. 
Full Story
8 minutes to read

Navigating the Global Waters – Insights and Strategies for Industry Leaders in Marketing

By Justin Lester

With the digital age bringing down geographical barriers, businesses are looking at a global audience that is more accessible than ever before. But with great opportunities come complexities that require a keen eye and a robust strategy. 
Full Story
7 minutes to read

Planning Digital Marketing Budgets for 2024

By Justin Lester

What does inclusive marketing mean? It's a strategy that embraces the rich diversity of the global consumer base, acknowledging and valuing the varied experiences and perspectives of different groups.
Full Story
8 minutes to read

Inclusive Marketing to engage with a Diverse Audience

By Justin Lester

What does inclusive marketing mean? It's a strategy that embraces the rich diversity of the global consumer base, acknowledging and valuing the varied experiences and perspectives of different groups.
Full Story
5 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital