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Global Market Insights for Business Success in 2025

As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

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Tips to minimise the effects of Search Engine Updates

By Justin Lester

Google search engine updates have a reputation for shaking up the online landscape. Websites that were once riding high in the search rankings can suddenly find themselves plummeting after an algorithm change. These updates can be unsettling but understanding them and taking proactive steps can significantly lessen their impact on your website's search engine optimisation (SEO). 
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7 minutes to read

Understanding the Impact of Search Engine Updates on your Website’s SEO

By Justin Lester

Google is still very much the undisputed king of search engines, directing countless users to websites every day. What many website owners don't realise though is that Google's search algorithms (the complex systems that determine website rankings) are constantly shifting.
Full Story
7 minutes to read

Digital advertising strategies: Why you need digital advertising?

By Justin Lester

Digital channels are not the future of marketing – they are the present. Ignoring them is like setting up your stall in an empty market – no matter how amazing your products are, customers will not be able to find you.  
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7 minutes to read

Advertising Mediums in South Africa – Which Ones Will Work Best for Your Brand? 

By Justin Lester

South Africa's advertising industry is booming, projected to reach a value of US$2,482.00m in 2024. While traditional avenues like TV and video still hold significant sway, digital channels are on the rise. By 2029, experts predict nearly half of all advertising spending in South Africa will be dedicated to digital platforms.
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7 minutes to read

Evaluating Your Website for SEO and PPC Readiness

By Justin Lester

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two of the most powerful tools in a digital marketer's arsenal. SEO helps your website rank higher in organic search results, increasing its visibility to potential customers searching for relevant terms.
Full Story
7 minutes to read

Benefits of Partnering with a Marketing Agency with In-House Web Development

By Justin Lester

Your website is the heart of your online presence. But to truly succeed, it needs to work seamlessly with your marketing efforts. Many businesses rely on digital marketing agencies to drive traffic and generate leads, but often partner with separate agencies for web development.
Full Story
5 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
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    Mon – Fri: 9AM – 5PM

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital