Imagine a rowing team where everyone is pulling in different directions. The boat goes nowhere, right? That is what it is like when a brand and its marketing agency are not aligned.

Collaborative marketing functions as a strategic partnership, much like a team sport for businesses. It is the process of aligning your in-house team with a digital agency to pursue common marketing objectives.

When choosing a marketing agency, one of the first questions you will likely ask yourself is: should I go with a locally based business or a remote agency? (For the purposes of this article, "local" refers to an agency located within your city or region, while "remote" refers to an agency located elsewhere in South Africa, or even internationally.)

To thrive online, you need more than just a marketing agency that ticks the boxes - you need a partner who gets you and your business. Picking the right agency can seriously level up your marketing, bring in a flood of new customers, and boost those all-important profits.

At Ruby Digital, we believe that a company's true strength lies in its team. That is why we are equally passionate about creating a workplace where our employees thrive, while delivering exceptional results for our clients.