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Global Market Insights for Business Success in 2025

As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

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Our CEO Justin Lester: Featuring on Digitize Your Biz with Collette Prince

By Justin Lester
Last month, our CEO, Justin Lester, was invited to take part in the online show Digitize Your Biz for the ‘Content is King’ episode. Justin, along with two other digital marketing experts, answered questions and offered advice as part of the show hosted by Collette Prince.
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2 minutes to read

What is EEAT in SEO and Why Does It Matter?

By Justin Lester
It’s expected that EAT will become even more important in the future, and honestly, it should. If a user wants to change their diet or discover exercises they can do at home, they should find a trustworthy website with quality content among the first page results.
Full Story
11 minutes to read

On-Page Content Hierarchy

By Justin Lester
Learn how to expertly order your content to maximize user experience and conversions while decreasing your bounce rate at the same time.
Full Story
11 minutes to read

TF-IDF SEO – everything you need to know

By Justin Lester
Heard of TF-IDF but not really sure what it means, or whether it can actually help your site rank better? Discover everything you need right here!
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11 minutes to read

How to Use Instagram EFFECTIVELY in Your Marketing Campaigns

By Ebert Grobler
If there’s ever been a time for you to use Instagram for marketing your business, it’s now. South Africa, along with the rest of the world, is facing an unprecedented change like never before.
Full Story
4 minutes to read

Stay Innovative – 5 Different Ways to Use Video for Effective Marketing

By Justin Lester
TV advertisements are in the past and known as the traditional way of promoting your brand. Since more people are using the internet to watch videos online it’s become a new and innovative way of advertising. 
Full Story
4 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital