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Global Market Insights for Business Success in 2025

As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

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Push vs Pull Marketing Strategies

By Ebert Grobler
In the world of marketing, there are two main approaches: push and pull. Push marketing focuses on making a product or service available to consumers, while pull marketing focuses on attracting consumers to a product or service.
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5 minutes to read

Interest vs Intent: What marketing strategy is right for your business?

By Ebert Grobler
Do you have a great product but not enough sales? You're not alone. Many businesses find themselves in the same boat. And usually, this is because people simply don’t know about what you have to offer and how it could benefit them.
Full Story
6 minutes to read

MQL vs. SQL: The Difference and Why It Matters

By Ebert Grobler
It's no secret that the sales and marketing teams operate on different timelines and with different goals in mind. Generally, the marketing team is responsible for generating leads, while the sales team is responsible for converting those leads into paying customers.
Full Story
7 minutes to read

What is a subdomain, and how does it work?

By Justin Lester
Subdomains are an important part of website management, and they can offer a number of benefits for your website. In this blog post, we'll explain what subdomains are, how they work, and the benefits they offer. We'll also provide some tips on setting up and using subdomains effectively. 
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7 minutes to read

How to Recession-Proof Your Marketing and Thrive During a Downturn

By Ebert Grobler
With a looming US recession and inflation on the rise, many South African businesses are already feeling the pinch. But every challenge also presents opportunity, and with some forward-thinking strategies, your marketing can not only weather the storm, but actually come out ahead.
Full Story
7 minutes to read

Congratulations to Rogz on their Brand of the Year Award!

By Justin Lester
It’s with great pride that we congratulate local pet gear brand and Ruby Digital client, Rogz, on scooping up the prestigious Global Tier Award in the toys category at this year’s World Branding Awards Animalis Edition! 
Full Story
2 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital