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Latest Blog

What Is AI in SEO and How Is It Changing SEO?

Search engine optimisation (SEO) has always been a moving target, but artificial intelligence (AI) is now shifting the playing field in a more profound way than ever before. From smarter algorithms to predictive tools, AI is transforming how we optimise for search – faster, more personalised, and more aligned with user intent.
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4 minutes to read

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All Blogs

What Does Google Do to AI Content Used on Your Website?

By Justin Lester
From product descriptions to blog articles, AI in content creation is becoming the norm. With the rise of tools like ChatGPT and Jasper, businesses are leaning on artificial intelligence to speed up content production. But while it’s efficient, many marketers are asking the same question: What does Google do to AI content used on your website?
Full Story
4 minutes to read

Is AI Killing SEO? What Is AI Doing To SEO?

By Justin Lester
With artificial intelligence advancing at lightning speed, it's no surprise that some digital marketers are asking: Will AI kill SEO? This question is stirring debate across the marketing world, fuelled by concerns that automation and machine learning will render traditional SEO practices obsolete.
Full Story
4 minutes to read

Generative Engine Optimisation: How to Rank in the Age of AI

By Justin Lester
Search has changed, and it’s not just about keywords anymore. Thanks to the rise of AI tools like Google’s BERT, OpenAI’s ChatGPT, and Microsoft’s Copilot, the way people search (and how search engines respond) is evolving fast. We’ve moved from static keyword matching to AI-driven systems that understand language, context, and even intent.
Full Story
5 minutes to read

The Importance of Purpose-Driven Work for Great Company Culture and Success

By Ebert Grobler
Hybrid offices, digital teams, and AI-powered workflows are the way of the future. People aren’t just looking for a paycheck, they’re looking for purpose.
Full Story
6 minutes to read

How to Avoid Spam Filters: Email Marketing Tips

By Justin Lester
Ever poured your energy into crafting the perfect marketing email, only to have it land straight in someone’s spam folder? With inboxes getting smarter (and stricter), even well-intentioned emails can get flagged. For brands relying on email marketing to reach customers, deliverability is everything.
Full Story
4 minutes to read

Why Does Any Business Need a Website?

By Justin Lester
These days, if people can’t see you online, you may as well not exist. Whether you're a solo entrepreneur, a neighbourhood café, or a growing ecommerce brand, having a website is the backbone of your digital presence. It tells your story, builds trust, and helps new customers discover you when it matters most.
Full Story
4 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
  • Business Hours:
    Mon – Fri: 9AM – 5PM

South Africa's most visible, highly rated, and ranked agency

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital