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Lead generation is an essential component of any successful business strategy. It involves attracting potential customers and converting them into actual buyers. Effective lead generation can help businesses expand their customer base, increase sales, and ultimately, grow their revenue. However, it also presents a fair share of challenges, particularly when it comes to understanding what happens to the leads generated after a user submits a contact form.
A major concern for businesses is determining whether a lead is good or bad. High-quality leads represent potential customers who are genuinely interested in your product or service and are more likely to convert into a sale. Conversely, low-quality leads can consume valuable time and resources, negatively impacting your bottom line. (Check out our blog post on Leads vs Marketing Qualified Leads for more detail.)
Over and above this, it can be difficult to communicate to advertising platforms like Google Ads or Meta Ads which leads are worth pursuing. This is where RubyLeads© comes into play – an innovative solution developed by Ruby Digital that provides better reporting on lead generation and ROI. With RubyLeads©, businesses can gain the data they need to make informed decisions and optimise their marketing efforts, ultimately helping them better identify and engage with high-quality leads.
What is RubyLeads©?
Developed by Ruby Digital – that’s us! – RubyLeads© addresses various aspects of lead generation and helps optimise your paid marketing campaigns on platforms like Google Ads and Meta Ads. Let’s dive into what makes RubyLeads© stand out from the crowd:
- Customisability: RubyLeads© is designed with flexibility in mind, so it can be tailored to suit your unique business needs. Whether you use a CRM system or not, Ruby Digital has got you covered. If you don’t have a CRM, the team at Ruby Digital can help you gather the necessary data from your website’s form and create a spreadsheet to store it all neatly.
- Comprehensive reporting: With RubyLeads©, you can keep track of various metrics, such as the number of leads, MQLs, SQLs, Opportunities, and Customers generated by your marketing efforts. To better understand the difference between an MQL and SQL, check out our in-depth blog post on the topic.
- Campaign optimisation for paid marketing channels such as Google Ads and Meta Ads: Collecting the correct data (like GCLID – Google Click Identifiers – or FBCLID – Facebook Click Identifiers) can enable smart bidding strategies and machine learning to get more of a certain quality of conversion or lead based on tools like Google ads offline conversion tracking and Facebook offline conversion tracking. Offline conversion tracking is a tool that allows one to track leads that convert into a paid marketing platform like Google Ads or Meta Ads. For example, if someone submits a lead form and then the qualification happens offline (with real people) and a sale is made, that can be fed back into the marketing platform as a converted lead.
In a nutshell, RubyLeads© is a powerful, multi-faceted solution that addresses the pressing challenges of lead generation, providing you with the tools to optimise your marketing campaigns, facilitate Google and Meta offline conversion tracking, and make data-driven decisions. With RubyLeads©, you’ll be better equipped to engage with potential customers and watch your business flourish.
Why Do You Need RubyLeads©?
Let’s take a closer look at how this technology can be an invaluable addition to your marketing toolkit.
- Improved lead quality: Let’s face it, nobody wants to waste time and resources on low-quality leads. With RubyLeads©, you can seamlessly integrate your CRM with your advertising platform, automatically feeding all conversion data back into the system. This integration enables the platform to provide more accurate data, ultimately leading to higher-quality leads that are worth your time and effort.
- Better understanding of marketing performance: Knowing if your marketing efforts are hitting the mark is crucial. With RubyLeads©, you can gain valuable insights into whether your campaigns are generating high-quality leads that genuinely contribute to your business growth. After all, it’s not just about generating more leads – it’s about making sure they’re valuable and beneficial to your business in the long run.
- Informed decision-making: We all want to make the most of our marketing budget, and RubyLeads© is here to help. By giving you a clearer picture of which marketing channels offer the best ROI, you’ll be able to allocate your budget more strategically. You might find that one channel generates more leads, but another delivers higher-quality leads, which is ultimately better for your business. With better data at your fingertips, you can make smarter decisions and watch your business thrive.
- Time-saving automation: With RubyLeads©, many of the tasks associated with lead management can be automated. This means you’ll spend less time on manual data entry and analysis, freeing up more time for you and your team to focus on nurturing leads and closing deals. We’ll work with you to make sure your website forms and other lead generation channels are perfectly optimised to collect and organise the most valuable data.
- Enhanced collaboration: RubyLeads© can help improve collaboration between your sales and marketing teams by providing a unified view of lead data. This transparency ensures that both teams are working together effectively, streamlining the lead qualification process and fostering better communication.
- More targeted marketing campaigns: By gathering detailed information on your leads, RubyLeads© enables you to create more personalised and targeted marketing campaigns. With a better understanding of your audience, you can craft messages that truly resonate with potential customers, increasing the likelihood of conversions.
- Continuous improvement: RubyLeads© empowers businesses to regularly assess and refine their lead generation strategies. As you gather more data and insights over time, you’ll be able to identify patterns and trends, making it easier to fine-tune your approach and ensure your marketing efforts continue to drive results.
And don’t forget that as a leading digital marketing agency, Ruby Digital is well-equipped to assist you with broadening and improving your lead generation activities. Our expert team is highly skilled in a wide range of marketing strategies, including content marketing, email campaigns, social media, and search engine marketing.
By partnering with Ruby Digital, you’ll have access to a wealth of experience and knowledge that can help you expand your marketing efforts and drive even better results. Our team will work closely with you to understand your unique business needs and tailor marketing strategies that align with your objectives.
We firmly believe RubyLeads© is a must-have for businesses looking to elevate their lead generation and marketing performance. By enhancing lead quality, providing a better understanding of your marketing efforts, and enabling informed decision-making, RubyLeads© will help you make the most of your marketing budget and achieve your business goals.
RubyLeads in Action
Of course, we don’t expect you just to take our word for it! Here’s how it actually benefited one of our clients. Read the full RubyLeads© case study here.
Ruby Digital was approached by Legalese, a legal services provider, with the primary goal of generating high-quality leads through contact forms, email, phone calls, or chatbots via PPC advertising. To achieve this goal, Ruby Digital restructured Legalese’s ad groups, creating smaller, more targeted groups for individual products and services to better manage budgets and match types.
After implementing this new account structure, they started to see leads being generated, but needed a better understanding of the quality of those leads. This led to the implementation of RubyLeads© after six months. Ruby Digital implemented reporting for leads during the month to understand how many of the leads were making it to MQL, SQL, Opportunity, and Customer based on Legalese’s lead scoring criteria and qualification.
To improve the quality of leads generated, Ruby Digital deployed RubyLeads© CRM-Google Ads integration, which meant MQL contact data could be fed back to Google Ads. This integration allowed Google Ads to use machine learning to generate more leads that meet the signals of a Legalese MQL.
The implementation of RubyLeads© and the CRM-Google Ads integration provided valuable insights into the quality of leads generated, allowing for continuous improvements in lead conversions. This led to more effective Google Ads results and a better ROI for Legalese.
And the results speak for themselves! Within 4 months of the RubyLeads© CRM-Google Ads integration, Legalese saw a 74.65% increase in contact form submissions, a 154.55% increase in chatbot conversations started, a 54.48% improvement in cost per conversion, and a 1.89% to 2.76% increase in conversion rate. Undeniably, the implementation of RubyLeads© had a significant impact on the success of Legalese’s PPC advertising campaigns.
Reap the Benefits of RubyLeads©
RubyLeads© is a game-changing tool that can revolutionise your lead generation efforts. By providing comprehensive reporting on lead generation and ROI, RubyLeads© empowers businesses to make data-driven decisions and optimise their marketing campaigns.
Don’t miss out on the benefits of RubyLeads©:
- Improve the quality of your leads.
- Gain valuable insights into your marketing efforts.
- Make informed decisions on where to allocate your marketing budget.
- Save time with automation and enhance collaboration between marketing and sales teams.
- Create targeted marketing campaigns and continuously refine your strategies.
Ready to unlock your business’s full potential with RubyLeads©? Get in touch with Ruby Digital to explore the power of this innovative tool and see how it can transform your lead generation strategies and take your marketing performance to the next level!
