Motomatch (Google Ads)

Google Ads

Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.

38.28%

Increase in Clicks

50.70%

Improvement in CTR

26.94%

Rise in Conversions

Motomatch (Google Ads)

Google Ads

Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.

38.28%

Increase in Clicks

50.70%

Improvement in CTR

26.94%

Rise in Conversions

Brief & Objectives

Motomatch approached Ruby Digital to assist the brand in becoming a market leader in the online car sales (new and used) industry. In addition, their objectives were to generate subscription leads from dealerships, attract customers to the platform to buy and sell their vehicles, and increase overall brand awareness through good quality traffic to the website.

When Motomatch came to us, they were experiencing low site traffic due to the high competition of the motor vehicle industry and needed to increase their brands reach and generate more leads .

While their offering was a unique venture in the South African market, very few people were aware of the brand and its unique selling points (USP).

Challenges

We began our social media management in June 2022. A challenge for Motomatch was that the motor vehicle industry is a very competitive market. We implemented and focused efforts towards search campaigns to gain higher conversion numbers and display and YouTube video campaigns to increase awareness through eye-catching content as part of our strategy to enter into this competitive market.

We categorised our campaigns to target users looking to buy or sell their car and used relevant keywords in our ad copy to gain clicks & conversions from this audience. We also categorised campaigns towards car dealerships to encourage dealership sign ups which is a primary conversion for Motomatch.

We used display remarketing to target engaged users who had been interested in our content before, which led to good conversion numbers seen even amongst our awareness-focused display campaigns.

Our Solution

We achieved Motomatch’s objective by identifying key performance indicators for measuring Conversions and visits to the website.
Conversions: We actively drove customers and dealers to the website by directing them to the platform link to sign up, list their vehicle, or learn more about the platform and its offerings.
Due to targeting different audiences through segmenting by location and interests we were able to achieve buyer/seller listings and also saw dealership sign ups which is difficult to gain organically