Motomatch (Paid Social)

Paid Social Marketing

Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.

429.60%

Increase in listing conversions

68.75%

Increase in dealership signups

77.37%

Increase in awareness (reach)

Motomatch (Paid Social)

Paid Social Marketing

Motomatch offers an easy-to-use online platform that securely collates and presents purchase offers from approved dealers to individuals looking to part with their vehicles. Their mission is to save customers valuable time while buying or selling cars by allowing the platform to do the hard work of matching buyers and sellers based on the vehicle.

429.60%

Increase in listing conversions

68.75%

Increase in dealership signups

77.37%

Increase in awareness (reach)

Brief & Objectives

Motomatch approached Ruby Digital to assist the brand in becoming a market leader in the online car sales (new and used) industry. In addition, their objectives were to generate subscription leads from dealerships, attract customers to the platform to buy and sell their vehicles, and increase overall brand awareness.

When Motomatch came to us, they were experiencing low traffic due to the high level of competition in the motor vehicle industry and needed to generate more leads from consumers using the platform and dealerships subscribing.

Challenges

Given that the competitive nature of the motor vehicle industry requires a very strategic approach, we developed a paid social media strategy that directed more resources toward value-added ads in order to achieve their conversion goals.

We focused more of our efforts towards Facebook ads rather than Instagram ads due to identifying that Facebook ads converted better with the clients target audience.

The primary goal of our strategy was to increase conversions in order to more effectively drive car dealer signups and, more importantly, customer vehicle listings. A secondary goal was to raise brand and platform awareness, as well as increase responsiveness and educate the audience on how Motomatch works.

Our Solution

We achieved Motomatch’s objective by identifying key performance indicators for measuring Conversions and visits to the website.
Conversions: We actively drove customers and dealers to the website by directing them to the platform link to sign up, list their vehicle, or learn more about the platform and its offerings.
Similarly to the organic social media strategy we broke up ads into segments to target certain audiences. We optimized Facebook ad campaigns for customer listings and dealer signups and tracked this growth by measuring various conversions and trackable events, with the focus being on achieving buying or selling customer’s vehicle submissions.