FixItt

Design & Development, Search Engine Optimization

Fixitt is a premier refrigeration and appliance repair centre company that offers a 24-hour on-site quotation on all commercial and household appliances, servicing all suburbs in and around Cape Town.

163%

Increase in Organic Traffic 

186%

Increase in Organic Conversions

60+

Keywords on 1st Page 

FixItt

Design & Development, Search Engine Optimization

Fixitt is a premier refrigeration and appliance repair centre company that offers a 24-hour on-site quotation on all commercial and household appliances, servicing all suburbs in and around Cape Town.

163%

Increase in Organic Traffic 

186%

Increase in Organic Conversions

60+

Keywords on 1st Page 

Brief & Objectives

Fixitt approached Ruby Digital to improve the quantity and quality of leads and enquiries through their website.

In order to increase the number of enquiries, we needed to improve the overall SEO visibility in the search results by improving their existing rankings for relevant keywords that would generate targeted and qualified users to the website.

Challenges

We identified an opportunity to rank for brand-name appliance search terms in order to generate additional traffic to the website. From keyword and competitor research, we determined that gaining SEO rankings for each relevant variation of the brands and the different appliances Fixitt repairs, such as “[Brand Name] – Fridge Repairs”, would be a highly impactful strategy to reach organic users that are likely to enquire/convert on the site.

Securing the site, improving page load times as well as the user experience were areas identified as improving the likelihood of achieving a favourable ranking in Google search results pages.

Our Solution

  • We built branded, targeted appliance repair pages
  • We migrated from HTTP to HTTPS in order to secure the site and speed up the page loading times while also offering a better user experience. HTTPS is also a ranking factor that would improve the rankings of the targeted keywords.
  • We optimized each page accordingly for the desired keywords.

Results

FixItt saw SEO Visibility grow by 91%. They achieved a 163% increase in organic traffic together with a 186% increase in organic conversions, 61 keywords on page 1 of which 95% of the keywords were in the top 5 positions.

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This ensures users can quickly see the primary content upon landing on the page.