Skip to content
Nima Lodge is a boutique retreat nestled in the heart of Wilderness, South Africa. Perched above an indigenous forest in a secluded valley, the lodge offers seven thoughtfully designed cabins, each crafted to inspire relaxation and renewal. Guests can unwind in private hot tubs, explore the breathtaking trails of Wilderness National Park, discover hidden waterfalls and serene swimming holes, or simply savour a quiet moment with a book and panoramic views. At Nima Lodge, the balance between solitude and service is carefully curated, ensuring an experience where guests feel deeply connected to nature while enjoying the comfort of attentive hospitality.
increase in bookings generated
increase in bookings value
increase in Av. ROAS
Nima Lodge is a boutique retreat nestled in the heart of Wilderness, South Africa. Perched above an indigenous forest in a secluded valley, the lodge offers seven thoughtfully designed cabins, each crafted to inspire relaxation and renewal. Guests can unwind in private hot tubs, explore the breathtaking trails of Wilderness National Park, discover hidden waterfalls and serene swimming holes, or simply savour a quiet moment with a book and panoramic views. At Nima Lodge, the balance between solitude and service is carefully curated, ensuring an experience where guests feel deeply connected to nature while enjoying the comfort of attentive hospitality.
increase in bookings generated
increase in bookings value
increase in Av. ROAS
Nima Lodge approached Ruby Digital to increase sales revenue by driving more high-quality leads and bookings through its digital marketing efforts. The primary goal was to boost the number of conversions, specifically increasing monthly bookings. To support this, secondary objectives included enhancing revenue through direct bookings on the website and optimising lead generation on social media platforms such as Instagram and Facebook. Additionally, a key focus was placed on driving more targeted traffic to the website to expand the potential customer base and maximise engagement with the brand.
Beyond these core objectives, Nima Lodge aimed to improve brand visibility and establish itself as a premier boutique retreat destination in Wilderness, South Africa. Strengthening customer relationships through consistent engagement and communication was another priority, ensuring that potential guests were nurtured through the booking journey. Additionally, increasing the overall occupancy rate throughout the year, not just peak seasons, and fostering repeat visits from satisfied guests were essential long-term goals.
Tracking and Attribution Challenges
To combat these issues, we refined our tracking methods, optimised browser-based tracking through alternative tracking methods, cross-referenced multiple data sources including Google Analytics for accurate reporting, and implemented proactive monitoring to address attribution inconsistencies.
Platform and Technical Limitations
We conducted ongoing tracking audits and adjusted our settings to counter system updates while collaborating with the client to adapt tracking configurations to booking platform changes.
Strategic and Performance Challenges
We refined our strategy by incorporating high-engagement campaigns to maintain audience insights, developed a structured reporting approach to better assess ROI, and adapted to evolving platform capabilities with effective workarounds. Despite the limitations posed by third-party systems, our continuous optimisations and strategic adaptability have driven strong campaign performance, increased bookings, and enhanced brand visibility for Nima Lodge—demonstrating our ability to deliver results even in challenging environments.
To achieve our objectives, we developed and implemented a tailored paid social media strategy designed to drive both traffic and conversions. Our approach evolved over time, incorporating continuous optimisations to improve campaign effectiveness.
A key focus was on balancing engagement and conversion-driven campaigns to maximise revenue. As the strategy progressed, we addressed attribution challenges that were impacting performance tracking. This involved a thorough review of data discrepancies and refining tracking methods to improve reporting accuracy.
To enhance measurement capabilities, we explored tracking solutions to improve data reliability while still operating within the limitations of third-party platform tracking. While we implemented measures to mitigate data loss and improve attribution accuracy, tracking remains browser-based due to the third-party booking platform, which presents ongoing challenges. Despite this, these improvements provided a clearer picture of campaign performance, enabling more informed optimisations and more accurate reporting, aligning better with the client’s real-time data.
Beyond conversions, we also prioritised brand growth and engagement. Our campaigns were designed to build credibility and trust, fostering a stronger connection with the target audience. Performance was monitored through key engagement metrics, while audience targeting was continuously refined to reach high-intent users more effectively.
By adapting our approach based on new insights and evolving platform capabilities, we ensured that marketing efforts remained impactful, driving long-term growth and improved return on investment.
Over a six-month period, our strategic adjustments and optimisations led to significant performance improvements. Comparing January 2025 to August 2024—when tracking was in place, but campaigns had not yet been fully optimised—we achieved:
A key turning point in our strategy came in September 2024, when conversion tracking disruptions caused a sharp drop in reported performance. This challenge affected attribution accuracy, making it difficult to measure true results and limiting our ability to optimise campaigns effectively. Beyond reporting, accurate tracking plays a crucial role in feeding valuable data back into Meta’s algorithm, allowing it to learn what defines a high-quality conversion and optimise towards audiences most likely to take meaningful actions. Once the issues were identified and resolved, we saw a rapid recovery and even stronger growth. Comparing January 2025 to September 2024, we saw:
These results highlight not only the effectiveness of our tracking refinements but also the impact of our broader campaign optimisations. By continuously refining our approach, we successfully turned challenges into opportunities for growth, driving higher returns and improved performance across the board.
Check out our Google My Business Reviews to see what our clients have to say about our services.
Ruby Search Solutions (Pty) Ltd trading as Ruby Digital
