Client X

• Improved Lead Generation:
  • The new website, designed with a focus on user experience and the customer journey, provided a better platform to attract and capture relevant custom leads.
• Simplified User Navigation:
  • A well-thought-out design and structure made it easier for visitors to find the information they needed, reducing user frustration and increasing engagement. 
• Aligned Customer Journey:
  • The website’s design and content were tailored to guide users through their journey in a logical, user-friendly way, ensuring they reached key goals such as inquiries or requests for services.
• Enhanced Brand Presentation:
  • The fresh website design reflected the client’s professionalism and attention to customer needs, contributing to a stronger and more consistent brand presence.
• Foundation for Future Updates:
  • The new website was built with scalability in mind, allowing for potential additions or improvements to be made as the client’s needs evolve. 

As part of our work with CLIENT X, we focused on providing a performance optimised website to ensure a seamless user experience. Key metrics highlight the success of these efforts: 

• First Contentful Paint (FCP): 2.5 seconds – This ensures users can quickly see the primary content upon landing on the page.
• Largest Contentful Paint (LCP): 3.0 seconds – A crucial metric for perceived load speed, indicating content loads efficiently.
• Total Blocking Time (TBT): 200ms – Reflecting a highly responsive page with minimal delays.

These metrics reflect the success of our campaign to enhance site speed and user experience. By optimizing images, refining code, and improving caching strategies, we achieved significant improvements in load times and overall website performance, providing CLIENT X with a faster and more reliable platform for their audience.