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Global Market Insights for Business Success in 2025

As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
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4 minutes to read

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Understanding Call Tracking and Its Role in Marketing

By Justin Lester

Ever wonder how many potential customers actually pick up the phone and call your business after seeing an ad or visiting your website? With so much focus on digital marketing metrics like clicks and impressions, it’s easy to forget that for many businesses, phone calls are where the real conversions happen.
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5 minutes to read

The Top Lead Generation Tools in 2025

By Justin Lester

The way businesses generate leads is changing, and in 2025, having the right tools is more important than ever. In South Africa, where digital marketing is growing so rapidly, brands are investing in smarter solutions to capture and convert high-quality leads.
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4 minutes to read

A More Advanced Look at GA4 and Its Capabilities

By Justin Lester

Google Analytics 4 (GA4) offers deeper insights and greater flexibility than its predecessor. While many businesses have made the transition from Universal Analytics, few are fully leveraging GA4’s advanced Google Analytics capabilities.
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6 minutes to read

The basics of GA4 and what you need to understand

By Justin Lester

Google Analytics 4 (GA4), launched in October 2020, is the newest version of Google’s analytics platform, designed to help businesses track and understand user behaviour more effectively. Unlike its predecessor, Universal Analytics (UA), GA4 introduces a new way of measuring data, making it more flexible, accurate, and future-proof.
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6 minutes to read

Traditional SEO vs AI SEO: Which is Right for Your Business?

By Justin Lester

Search engine optimisation (SEO) is always evolving, and artificial intelligence (AI) is doing the same! AI-based SEO tools have become increasingly popular, as they offer automated solutions for keyword research, content generation, and link building. That said, traditional agency-led SEO still holds value, as it leverages human expertise and strategic thinking.
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4 minutes to read

Programmatic Advertising for the iGaming, Casino, and Sports Betting Industries

By Justin Lester

Programmatic advertising allows businesses to automate their ad buying, target specific audiences with laser precision, and optimise campaigns in real-time. For industries like iGaming, online casinos, and sports betting – where competition is fierce, and regulations are complex – programmatic advertising can be particularly valuable.
Full Story
4 minutes to read

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About Ruby Digital

We’re a South African digital marketing agency with years of experience helping businesses locally & abroad. From tourism & eCommerce to iGaming & IT – we’ve earned results in a variety of competitive industries.

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  • Address: 85 Alk van Zyl Avenue, Panorama, Cape Town, Western Cape, 7500
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    Mon – Fri: 9AM – 5PM

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Growing Businesses Since 2011

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Ruby Search Solutions (Pty) Ltd trading as Ruby Digital