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The boundaries between “on the clock” and “off the clock” have never been blurrier. The digital age has brought incredible opportunities, but also new challenges to how we live, work, and switch off. That’s why the topic of work-life balance has never been more important, especially for those of us in fast-moving industries like digital marketing.
5 minutes to read

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By Justin Lester
Online advertising is never static, but 2025 is already proving to be a year of major change! Both Google and Meta (Facebook and Instagram) have rolled out significant policy updates that are shaking up how advertisers run campaigns, track results, and reach their audiences.
4 minutes to read
By Justin Lester
As South African businesses look beyond local markets for growth, global expansion offers exciting opportunities - but also unique challenges. Economic shifts, digital transformation, and evolving consumer behaviour are reshaping international trade, making it more important than ever for businesses to stay ahead of global market trends.
4 minutes to read
By Ebert Grobler
Ever wonder how many potential customers actually pick up the phone and call your business after seeing an ad or visiting your website? With so much focus on digital marketing metrics like clicks and impressions, it’s easy to forget that for many businesses, phone calls are where the real conversions happen.
5 minutes to read
By Justin Lester
The way businesses generate leads is changing, and in 2025, having the right tools is more important than ever. In South Africa, where digital marketing is growing so rapidly, brands are investing in smarter solutions to capture and convert high-quality leads.
4 minutes to read
By Justin Lester
Google Analytics 4 (GA4) offers deeper insights and greater flexibility than its predecessor. While many businesses have made the transition from Universal Analytics, few are fully leveraging GA4’s advanced Google Analytics capabilities.
6 minutes to read
By Ebert Grobler
Google Analytics 4 (GA4), launched in October 2020, is the newest version of Google’s analytics platform, designed to help businesses track and understand user behaviour more effectively. Unlike its predecessor, Universal Analytics (UA), GA4 introduces a new way of measuring data, making it more flexible, accurate, and future-proof.
6 minutes to read

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